Field Marketing Manager

4 weeks ago

Raynham, United States Mega NA, Inc Full time
Job DescriptionJob Description

We’re looking for a Field Marketing Manager to deploy our go-to-market strategy in North America. This person will be focused on expanding MEGA International’s business in the region by collaborating with the sales team on marketing plans and executing marketing activities to achieve pipeline and revenue goals.

In this role, you will plan, organize, and execute programs that generate demand, develop the brand presence in the region, and contribute to customer satisfaction. You will have support across adjacent marketing disciplines, specifically Brand and Communications, Digital Marketing, Demand Generation, and Product Marketing. You will report to the MEGA NA’s Country Manager.

With activities in the USA, Latin America, Asia Pacific, Africa, and Europe, you will work in a multicultural and international environment and be part of a leading dynamic software company.

Your main responsibilities:

  • Define and execute a strong marketing plan and budget to support the growth of the North American markets​.
  • Build a robust lead generation engine to support sales pipelines, mixing email campaigns, SDR cadences and messages, irtual and in-person events, social media, and paid advertising.
  • Develop and increase regional brand positioning and visibility by localizing and creating specific content such as blog articles, customer stories, videos, white paper, ebooks, etc.​
  • Develop specific marketing activities to engage and connect with customers (community, newsletters, events, etc.)​
  • Manage, analyze, and report on marketing activities and impact on business to identify areas of improvement and suggest remediation plans.

Your profile:

  • You have at least 5 years of work experience in marketing, specifically in B2B companies.
  • You have excellent project management and interpersonal skills, with the ability to take initiative and measure results in a challenging environment.
  • You have strong oral and written communication​ skills, with the ability to produce relevant content.
  • You have proven experience with CRM, marketing automation tools, web/social media platforms, SEO, SEA, and SMA techniques.
  • You are creative, proactive, and autonomous, but you’re also a real team player and enjoy team collaboration.
  • You have excellent analytical skills, and you are results-driven
  • Knowledge and experience in the IT industry in a SaaS software company would be ideal.

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