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Director of Marketing

4 months ago

Arlington, United States Tri-State Enterprises, Inc. Full time
Job DescriptionJob Description

COMPANY NAME: Tri-State Enterprises, Inc.

POSITION TITLE: Director of Marketing (Automotive Aftermarket - Hard Parts)

REPORTS TO: VP of Marketing

 

Position Summary:

The Director of Marketing is responsible for leading the company's marketing efforts, developing and executing comprehensive marketing strategies, and driving growth through innovative and effective campaigns.

 

Responsibilities & Duties:

  • Oversee creating and designing catalogs, promotional materials, newsletters, flyers, website graphics, email layouts, social media graphics, and other publication materials. 

  • Conducting market research and analysis to understand market trends, customer needs, and competitive landscape.

  • Overseeing the planning, development, and execution of integrated marketing campaigns across various channels (digital, print, social media, etc.).

  • Monitoring campaign performance and optimizing strategies based on analytics and feedback.

  • Help manage the marketing budget, allocating resources effectively to maximize ROI.

  • Tracking expenses and ensuring campaigns are cost-effective while achieving desired outcomes.

  • Overseeing digital marketing initiatives, including SEO, social media marketing, email campaigns, and website management.

  • Utilizing digital analytics tools to track performance metrics and optimize online presence.

  • Collaborating cross-functionally with sales, and other teams to align marketing strategies with overall business goals.

  • Communicating marketing plans, strategies, and results to VP of Sales 

  • Analyzing campaign performance and preparing regular reports on key metrics, ROI, and effectiveness of marketing efforts.

  • Using data-driven insights to make informed decisions and adjustments to future marketing strategies.

  • Be an “Outside the Box” thinker

  • Attend events as needed

Education/Experience/Qualifications:

  • Knowledge of automotive parts and market strategies.

  • Onsite employment preferred.

  • Minimum 3 years of experience in strategic problem solving with strong understanding of B2B marketing dynamics, excellent leadership, and consistent record of success in driving measurable results.

  • Bachelor-level degree preferably in Marketing 

  • Solid understanding of multichannel marketing.

  • Experience in strategic marketing planning, budgeting, and execution.

  • Strong communication and interpersonal skills to collaborate effectively across departments and with senior management.

  • Proficiency in analyzing marketing data (e.g., ROI analysis, market trends, customer insights) to inform strategic decisions and optimize marketing campaigns.

  • Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.

  • Experience using data and analytics to make informed decisions and optimize campaign performance.

  • Experience with Adobe Cloud is preferred but not required. 

 

Skills & Abilities:

  • Must be organized and structured

  • Must be a self-starter with problem solving skills

  • Must have an exceptional ability to attend to details

  • Must be able to plan, prioritize, and multitask

  • Must have experience with Microsoft Word and Excel

 

Physical Demands:

This is an office type position that requires sitting, standing, walking, stooping, kneeling, and use of hands. This position requires the operation of basic office equipment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Work Environment:

Each coworker is accountable for their actions and is required to exercise good judgment in everything they do on behalf of Tri-State Enterprises, Inc.. Part of that responsibility includes understanding and living up to company values, standards, and policies, specifically our code of ethics and business conduct.  Additionally, every coworker has the responsibility to ask questions when they are unsure of what those values, standards and policies require, and to act if they believe someone else is not acting consistently with those values, standards and policies.

 

The information in this job description is intended to convey information about the key responsibilities and requirements. It is not an exhaustive list of the skills, efforts, duties, responsibilities, or working conditions associated with the opportunity.  Responsibilities are subject to change.

 

Tri-State Enterprises, Inc. welcomes diversity. As an equal opportunity employer, all qualified applicants will be considered regardless of race, religion, color, national origin, sex, age, sexual orientation, gender identity, disability, or protected veteran status.

 

Job Type: Full-time

 

Benefits:

  • 401(k)

  • 401(k) matching

  • Dental insurance

  • Employee discount

  • Health insurance

  • Life insurance

  • Paid time off

  • Referral program

  • Retirement plan

  • Vision insurance

 

Schedule:

  • 8 hour shift

  • Monday to Friday

 

Work Location:  In person (preferred)

 

Position Classification:  Salary Exempt (Exempt/Non-Exempt)

NOTE:  Reviewed FLSA and the above position meets the appropriate classification guidelines.

Company DescriptionTri-State Enterprises, Inc. (TSE) is an automotive aftermarket distributor with locations throughout Arkansas, Missouri, Oklahoma, and Texas. TSE specializes in automotive hard parts, consumables, truck accessories, car audio/electronics, and paint. Tri-State has partnered with major parts and accessories brands in the industry to best serve its customers. TSE is a member of the Pronto Network and the AAM Group.Company DescriptionTri-State Enterprises, Inc. (TSE) is an automotive aftermarket distributor with locations throughout Arkansas, Missouri, Oklahoma, and Texas. TSE specializes in automotive hard parts, consumables, truck accessories, car audio/electronics, and paint. Tri-State has partnered with major parts and accessories brands in the industry to best serve its customers. TSE is a member of the Pronto Network and the AAM Group.