Conversion Rate Optimization

2 months ago

Fort Lauderdale, United States TLF Apparel Full time
Job DescriptionJob Description

Job Description:

As a CRO Specialist, you will play a pivotal role in driving conversions and enhancing the user experience on our e-commerce platform, TLFapparel.com, and TLF’s Custom App. Leveraging your expertise in design, e-commerce, and Shopify, you will develop and implement strategies to optimize the customer journey, increase conversion rates, and improve overall website performance. You will work closely with the e-commerce manager to develop and execute all the strategies mentioned below.

Roles & Responsibilities (Including but not limited to the below):

  • Collaborate with the e-commerce manager to develop CRO strategies to enhance user experience and drive conversions.
  • Conduct and set up A/B tests in Convert, CrazyEgg, or Kameleoon.
  • Analyze user behavior using heatmaps, clickmaps, and other analytical tools.
  • Optimize landing pages, product pages, and the checkout process for maximum conversions.
  • Track, analyze, and report on key performance indicators (KPIs) and conversion metrics.
  • Stay up-to-date with the latest CRO trends, tools, and best practices.
  • Ability to design homepage and product page designs based on data collected from A/B test and funnel analysis.
  • High proficiency in FIGMA and Photoshop.
  • Proficiency in visual merchandising rules.
  • Understand basic browsing psychology to improve conversion.

Job Duties:

  • A/B Testing
  • Multivariate Testing
  • Funnel Analysis
  • User Behavior Analysis
  • Heatmaps and Clickmaps
  • Conversion Funnel Optimization

Qualifications / Skills / Requirements:

  • Bachelor’s Degree in Marketing, Design, or a related field.
  • 2-3 years of experience in CRO, e-commerce, and digital marketing.
  • Proficiency in A/B testing tools (e.g., Convert, CrazyEgg, Kameleoon) and web analytics (e.g., Google Analytics).
  • Solid understanding of UX/UI design principles.
  • Experience with HTML, CSS, and basic JavaScript.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • High proficiency in FIGMA and Photoshop.
  • Proficiency in visual merchandising rules.
  • Understand basic browsing psychology to improve conversion.
  • Excellent communication and project management skills.
  • Strong Experience with A/B and multivariate experiments
  • Recent experience and highly proficient in D2C consumer marketing and full-funnel optimization
  • Highly productive and efficient with excellent time-management skills
  • Strong attention to detail, excellent organization skills, and ability to manage multiple projects/responsibilities through completion with minimal supervision
  • Excellent verbal and written communication skills, including the ability to influence and persuade others with diplomacy and tact
Company DescriptionTLF was established in 2012 as a premium athletic and lifestyle apparel brand, pioneering a new category of Gym-To-Street® Wear products engineered for your toughest training sessions, designed to carry you through the rest of your day for wherever life takes you. Our mission is to provide products designed to push the limits of innovation and human performance to the highest possible level via fit, wearability, and functionality while simultaneously providing an exclusive sense of style and unparalleled quality. Our products are distributed and sold globally direct to consumers via TLFapparel.com and our TLF App.

Join our team and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth. Our company culture does not micromanage its team members. Instead, we thrive on empowering people to be self-motivated professionals who challenge themselves to work harder, smarter, and more efficiently as individuals and as part of a team. This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in Gym-To-Street® Wear.

What are you waiting for? Join the TLF “FAM“ and create a lasting career that will never feel like a job but instead like you are fulfilling a passion that will make history Let’s REDEFINE IMPOSSIBLE® and TAKE LIFE FURTHER® together.

BENEFITS (for full-time employees only):
•\tMedical
•\tDental
•\tVision
•\tA free gym membership to TLF’s state-of-the-art gym (aka TLF TRAINING LAB®)
•\tAccess perks (A discounted database that offers a network of consumer perks)
•\tChill, refuel, and recharge in our awesome employee lounge (unlimited coffee and tea)
•\tPS5 stations for gamers
•\tA monthly product allowance ($100) for our premium Gym-To-Street® Wear
•\tContinued education programs & training
•\tEmployee team-building events

TIME OFF BENEFITS (for full-time employees only):
•\tVacation: 2 weeks a year (accrued at a rate of 3.08 per pay period)
•\tSick Days: 6 days a year (accrued at a rate of 1.85 per pay period)
•\tPersonal Days (PTO’s) 4 days a year (1 day accrued every quarter)
•\t9 Paid Holidays
•\t1 Floating Holiday (a day of your choosing)

PART-TIME/INTERN BENEFITS:

TLF is an equal-opportunity employer. We value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.Company DescriptionTLF was established in 2012 as a premium athletic and lifestyle apparel brand, pioneering a new category of Gym-To-Street® Wear products engineered for your toughest training sessions, designed to carry you through the rest of your day for wherever life takes you. Our mission is to provide products designed to push the limits of innovation and human performance to the highest possible level via fit, wearability, and functionality while simultaneously providing an exclusive sense of style and unparalleled quality. Our products are distributed and sold globally direct to consumers via TLFapparel.com and our TLF App. \r
\r
Join our team and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth. Our company culture does not micromanage its team members. Instead, we thrive on empowering people to be self-motivated professionals who challenge themselves to work harder, smarter, and more efficiently as individuals and as part of a team. This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in Gym-To-Street® Wear.\r
\r
What are you waiting for? Join the TLF “FAM“ and create a lasting career that will never feel like a job but instead like you are fulfilling a passion that will make history Let’s REDEFINE IMPOSSIBLE® and TAKE LIFE FURTHER® together.\r
\r
BENEFITS (for full-time employees only):\r
•\tMedical\r
•\tDental\r
•\tVision\r
•\tA free gym membership to TLF’s state-of-the-art gym (aka TLF TRAINING LAB®)\r
•\tAccess perks (A discounted database that offers a network of consumer perks)\r
•\tChill, refuel, and recharge in our awesome employee lounge (unlimited coffee and tea)\r
•\tPS5 stations for gamers\r
•\tA monthly product allowance ($100) for our premium Gym-To-Street® Wear \r
•\tContinued education programs & training \r
•\tEmployee team-building events\r
\r
TIME OFF BENEFITS (for full-time employees only):\r
•\tVacation: 2 weeks a year (accrued at a rate of 3.08 per pay period)\r
•\tSick Days: 6 days a year (accrued at a rate of 1.85 per pay period)\r
•\tPersonal Days (PTO’s) 4 days a year (1 day accrued every quarter)\r
•\t9 Paid Holidays \r
•\t1 Floating Holiday (a day of your choosing)\r
\r
PART-TIME/INTERN BENEFITS:\r
\r
TLF is an equal-opportunity employer. We value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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