Real Estate Channel Marketing Program Manager
3 months ago
Sales & Marketing | Georgia-Metro Atlanta-Atlanta, GA
Work Location: Atlanta, GA 30308
Duration: 3-year assignment, with renewal/evaluation every year.
Job Summary:
Responsible for the day-to-day management and growth of the Real Estate sales channel. Position will also support other relationships and projects within the Retail Partnerships and Channel Development efforts for the Mass Market retail natural gas portfolio.
Job Responsibilities & Accountabilities by Competency:
Functional Expertise:
- Responsible for growing the mover/real estate channel by increasing and maximizing the number of real estate program participants and referrals resulting in new customer acquisitions. Recommending then implementing approved strategy to achieve this goal.
- Lead program sales/support efforts. Initiate and conduct face-to-face presentations to introduce program and benefits to brokers/offices/agents and target real estate influencers. Conduct meetings and presentations to onboard new partners and members through orientations, training, CE classes, team meetings and other opportunities. Lead and manage monthly call campaign efforts.
- Provide support for the marketing needs for the real estate channel from development through distribution of print and digital communication/marketing campaigns. This includes program kits, email, direct mail, video, presentation materials, etc. Work with agencies and vendors to dovetail existing brand messaging to promote program awareness and engagement.
- Responsible for web-based administration of the real estate referral/rewards program, including onboarding, approvals, inquiries, and awarding participants. Recommend and coordinate improvements for program related referred customer-facing landing pages and experience, including ease of enrollment, and effectively capturing referral data.
- Responsible for the day-to-day implementation and results of the program. Responsible for overall engagement to drive customer acquisition and reporting and analysis of KPIs to ensure program is on track to meet set goals. Recommending solutions to drive program growth. Ability to clearly communicate objectives and coordinate all aspects of integrated campaigns to deadlines and on budget.
- Knowledge of the overall business and ability to think ahead of obstacles and challenges while recommending acquisition strategy.
- Ability to analyze and evaluate data to identify opportunities, recommend solutions or problem solve.
- Able to document processes and outline program guidelines to align with business rules.
- Required to initiate and engage in face-to-face sales activities.
- Ability to communicate clearly, effectively and professionally with internal management, across departments, influencers, customers, agencies, and vendors.
- Provide reporting for program performance, campaign effectiveness, profitability, CPA and other data as needed, which may include obtaining cost estimates, running sales projections and estimating revenue.
- Able to clearly understand operations processes, call center support, billing, and reporting systems for programs and promotions to be communicated and run smoothly.
- Coordinate development, fulfillment, and distribution of sales collateral, newsletters, promotional items, and training materials for agencies, operations, call centers and other direct sales support. Provides support for direct sales effort and on-site customer training.
- Bachelor’s Degree or seven (7) years progressive experience in program management.
Required:
- Five years of experience in program management or account management. Utility and/or Real Estate a plus.
- Sales and/or business development experience in addition to marketing experience highly preferred.
- Possess strong verbal communication and customer service skills.
- Experience in a channel or program development for retail or deregulated company.
- Experience managing referral, affinity programs and/or loyalty programs.
- Experience developing affiliate marketing programs or digital/mobile marketing.
- Experience with social media or creating online communities.
Required:
- Exceptional written and oral communication skills with the ability to influence action.
- Strong analytical skills and attention to detail.
- Work well under pressure and effectively manage multiple projects in a timely and well-organized fashion.
- Problem solving skills: ability to listen, identify the root cause, offer appropriate recommendations, and determine the best resolution.
- Experienced with marketing budgets and forecasts.
- Proficient with MS-Excel, Word, Excel and PowerPoint and social media platforms.
- Some experience with CRM platforms, email marketing platforms.
- Travel required (~30% travel).
- Must be able to travel to customer location with personal vehicle.
- Will be working in an office environment.
- Physical requirements include standing for presentations, and transporting, set up and break down of banners/backdrops and giveaway items for sales events/tradeshows.
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