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Analyst Regional Database Marketing

2 months ago

Las Vegas, United States Boyd Gaming Full time
Job DescriptionJob DescriptionCompany Description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry.

Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

Direct Marketing Analyst will assist the Direct Marketing Manager in the implementation of direct marketing programs set by corporate Marketing Shared Services departments, Regional and Property Marketing to execute multi-property and property-specific direct marketing campaigns.

Direct Marketing Analyst is responsible for the campaign & offer builds, consolidation of creative and data outputs and the coordination of the production of direct marketing campaigns for gaming, dining, hotel, promotions, and special events while maintaining a strong relationship with corporate and property teams as well as print and mail house vendors.

Maintains compliance with policies and procedures and performs all other related and compatible duties as assigned by the DM Manager.

  • Coordinating direct marketing campaigns with the DM Manager and as appropriate with corporate, regional, and property marketing teams and outside vendors
  • Keeping all parties informed of project timelines with open, clear, honest communication.
  • Executing mail and email programs from campaign creation to completion in a timely manner, efficiently, and accurately in Sales Force ensuring guest offers are viewable and redeemable on property.
  • Provide all necessary data, copy, and art files to selected vendors with the DM Manager’s approval.
  • Review all creative and live data proofs for accuracy.
  • Administrative functions such as maintaining drop schedule, reconciliation of invoices and postage.
Qualifications

Requirements:

  • Demonstrate database/direct mail program design, production, and fulfillment expertise
  • Knowledge and understanding of direct mail and familiarity with variable data printing integration with advanced customization capabilities
  • Ability to successfully execute multiple streams of work in a challenging, dynamic environment
  • Proactive, takes initiative and able to work independently with minimal direction while also functioning and contributing as part of a team
  • Ability to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting priorities
  • Excellent written and oral communication skills, detail orientated, extensive proofreading experience
  • Must be able to obtain/maintain any necessary certifications and/or licenses as required by local gaming regulations.
  • Knowledge of CRM systems, Salesforce
  • Proficient in Microsoft Office (Excel, Word, Outlook, PowerPoint, etc.)
  • Minimum of two years related work experience (database, casino or direct marketing).

Preferred:

  • Experience in casino direct marketing and print production management
  • Bachelor’s degree in Marketing, Advertising, Business, Communication, computer science or related field preferred


Additional Information

All your information will be kept confidential according to EEO guidelines.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.