Marketing Data Analyst
3 weeks ago
Job Summary
The Marketing Data Analyst will be responsible for analyzing and interpreting marketing and sales data to identify trends and insights that inform marketing strategy. This role will also involve developing and implementing email marketing campaigns from conception to execution, as well as managing and optimizing lead generation and conversion processes.
Key Responsibilities
- Analyze and interpret marketing and sales data to identify trends and insights that inform marketing strategy
- Develop and implement email marketing campaigns from conception to execution
- Manage and optimize lead generation and conversion processes
- Collaborate with cross-functional teams to ensure data accuracy and consistency
- Blend and visualize multiple sets of data across company systems
Requirements
- Strong analytical skills and ability to solve problems
- Proficient in analyzing data, interpreting results, and translating insights into actionable recommendations
- Ability to work effectively under pressure and respond dynamically to change
- Strong writing and editing skills
- Experience in B2B marketing and email marketing automation
Preferred Qualifications
- Proficiency in email automation platforms, CRM systems, analytics software, and data visualization tools
- Familiarity with project management tools such as Asana and webinar platforms
- Knowledge of HTML/CSS for email template customization
- Experience with Salesforce, Pardot, Data Studio (Looker), Survey Monkey, Power BI, and Hubspot
Education and Experience
- Bachelor's degree in business, communications, marketing, BI/analytics, or quantitative discipline
- 3-5+ years of experience in email marketing automation, digital/social media, and data analytics
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