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Global Director, Web
2 months ago
Glassbox is looking for a Global Director, Web & SEO Marketing to join our global Marketing team.
We are Glassbox, and our mission is to reveal the insights that empower organizations to deliver exceptional digital customer experiences.
We are growing and have been recognized by G2 as one of 2024's Top 50 Software Companies in the world.
Our customers are the best of the best and include six out of the ten largest global banks, the world's largest hotel chain, the largest healthcare, and the largest telecommunications company in the U.S.
Now is the perfect time to come to Glassbox and help us accelerate our global leadership position
If you are a dynamic, successful, experienced metrics-driven leader, Glassbox might be a great fit.
Will you join us on this journey?
What Will You Do?
- Strategic Planning: Develop and execute website strategies aligned with business goals, including scaling international expansion and new feature launches. Collaborate with brand, creative, and content teams to develop a website that aligns with our growth goals and brand vision.
- User Experience Optimization: Enhance user experience by building tools and creating journeys that showcase product value and cater to top customers.
- Traffic Generation: Drive organic traffic through strategic SEO practices, content creation, and agency partnerships. Explore AI opportunities in SEO.
- Conversion Rate Optimization (CRO): Implement a CRO strategy with cross-functional teams to improve conversion rates. Communicate results and next steps to leadership and product teams.
- Data-Driven Insights: Utilize analytics to monitor performance and user behavior. Report on and present channel performance and strategies to leadership and stakeholders.
- Collaboration: Work closely with marketing, product, and leadership teams to ensure website initiatives support company objectives. Enable the marketing team to make updates safely via a self-service model.
What Will You Need?
- 7+ years in web/digital marketing for a B2B technology company (SaaS preferred)
- Bachelor's degree in marketing, computer science or related field
- Deep knowledge of Craft, Google Analytics, Google Tag Manager, and SEO, SEM and CRO principles and knowledge of the broader web technology landscape
- Proficiency with CSS and HTML
- Experience defining, measuring and optimizing web KPIs
- Strong analytical background with the ability to conduct qualitative and quantitative research and analysis, synthesize actionable insights, and present clear recommendations
- Excellent interpersonal and communication skills paired with a team-first attitude
- A proactive self-starter with excellent organizational skills, data-driven mindset and a sense of urgency to continuously prioritize and deliver results fast
