Sr. Manager Ideation
2 months ago
- Build marketing solutions that achieve partner needs and generate revenue across each Playfly Sports business unit
- Develop custom 360 platforms including research, category information, and brand integration concepts
- Use understanding of the marketplace, client objectives, advertiser/sponsor/category nuances and Playfly capabilities to develop best-in-class marketing ideas in response to client requests and needs
- Continually pushes creative boundaries with big, marketing ideas driven by consumer and client insights
- Drive partnership storytelling and coordinate the consistent delivery of high-quality, impactful narratives across all sales materials (one-sheets, decks, case studies, sizzle videos, etc.).
- Lead brainstorms and champion ideas from conception to pitch
- Liaise with other Playfly Sports business units, including Media, Global Partnerships, Sports Properties, Tech, Insights, etc.
- Other job-related duties as assigned
- Bachelor’s degree required
- At least 5 years of creative concept development experience in a broadcast/cable network, integrated marketing, sports league/team, brand, or agency environment
- Must be cross functional and well versed in all media/sponsorship platforms and emerging trends
- Must have excellent presentation skills, strong communication, written and organization skills
- Ability to adapt and multitask while managing various timelines and deadlines in a rapidly changing, high-growth environment
- Ability to build positive relationships with business leaders, peers, and colleagues throughout the internal organization to ensure positive outcomes for Playfly Sports partnerships
- Advanced knowledge of Microsoft Office applications, including Power Point, Word, Excel, and Outlook
- Occasional travel may be required for company events or to client sites for specific projects
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