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Assistant Media Planner
3 months ago
Zambezi’s media division, Scale by Zambezi, is seeking an Assistant Media Planner to join our growing team. Scale is a modern media practice that believes in creative media backed by data. The Assistant Media Planner’s role is to support the team cross-functionally across strategy, planning and execution. Responsibilities will include assisting with the day-to-day during a campaign lifecycle and is a great place to begin your career in media. If you love numbers, are curious about media and looking for a place to grow, then this is the role for you.
Candidate must be located within the greater Los Angeles area.
RESPONSIBILITIES:
20% - Collaborating with Media Team for strategy and plan development
- Employs planning, evaluation, and buying tools (i.e. MRI, Comscore, Crimson Hexagon, Bionic, Campaign Manager) for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
- Assists in creating media-specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions
- Begins to show critical thinking and analysis to draw conclusions and construe actionable implications
- Supports team in media plan development stage to collect RFP responses from partner sites, assist in analyzing proposals and partner negotiations
- Monitors trends, tools, opportunities and applications in paid social media environments, and appropriately apply that knowledge
- Compile updates on partner capabilities and offerings through vendor contact
- Participates in team brainstorms to kick off plan and consideration set development
25% - Campaign execution
- Assists with trafficking plan assets such as creative and required tracking tags
- Supports in set up of 3rd party ad server/tracker system: follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency
- Supports in executing Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
- Creates campaign post-launch information such as screenshots, links, and placement information to demonstrate proof of placement for clients
30% - Campaign management
- Begins to enter plans in billing system (Advantage), tracks insertion orders, creative specifications development, and handles Traffic sheets/creative assignment as necessary
- Supports in generating insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
- Maintains plan records, insertion orders, contact lists, spec documents, etc.
- Assists with creating creative allocation sheet and learns about the process with including Account, Production, and Analytics
- Assists in managing day-to-day communication with key partners: vendors, partner agencies and media and social clients
25% - Reporting on campaign performance
- Assists in building campaign performance reporting inclusive of aggregating information from third party servers and site direct reporting
- Supports in evaluating campaign effectiveness via reporting (predetermined cadences) and post-campaign analysis
- Supports with monitoring and reporting weekly performance, providing an active voice communicating optimization opportunities and challenges, implementing changes in the plan
- Experience with Media or Social Media or Search (ideally an internship)
- Knowledge of digital and planning & buying
- Knowledge of traditional planning, a plus
- Knowledge of Google Analytics/Omniture a plus
- Knowledge of Facebook/Instagram/Amazon/Affiliate platforms a plus
- Self-starter, able to work with a high level of independence
- Strong negotiation and communication skills (written/verbal)
- Advanced computer skills (Google Suite + MS Word, Excel, PowerPoint)
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