Growth Marketing Manager

1 month ago

New York, United States Robert Half Full time

Looking for a Lifecycle Marketing Manager for a fast paced startup in NYC. Focusing on SMS, Email & push notifications as well as CRM campaigns. Hybrid 2-3 days a week.


RESPONSIBILITIES:

  • Own the day-to-day Marketing and CRM campaign set-up and execution across email, SMS, and Push channels for B2C and B2B communications
  • Responsible for building, QA’ing, troubleshooting, and launching marketing, trigger and lifecycle campaigns within our platform
  • Manage B2C Marketing and CRM campaign execution calendars and oversee process
  • Identify data points and events required for new trigger and lifecycle flows and work cross-functionally with MarTech teams to implement data paths into our ESP to power new journeys
  • Set-up and map dynamic fields into emails/SMS/Push to showcase personalized and targeted modules to applicable customers segments
  • Propose, design, and launch A/B and multivariate testing plans to optimize multi-channel campaign templates as well as communication and segmentation strategies that drive engagement, conversion, and retention
  • Monitor key metrics related to open and click-through rates, CVR, CLV, and list growth, using insights to continuously refine and optimize marketing and lifecycle campaigns
  • Pull and analyze data and provide weekly reporting, analysis, and actionable insights and recommendations to multiple teams and senior leadership
  • Collaborate closely with marketing, product, BI, and customer support teams to ensure a seamless and integrated customer journey
  • Stay ahead of industry trends and introduce innovative practices to keep the customer lifecycle experience fresh and competitive


QUALIFICATIONS:

  • Bachelor’s Degree
  • 3-6 years of experience
  • Excellent verbal and written communication skills to effectively present strategies and insights to executive teams and across the organization
  • Proven track record in developing and executing end-to-end lifecycle strategies that drive customer lifetime value
  • Ability to thrive in a fast-paced environment while prioritizing tasks and meeting timelines with minimal oversight
  • Strong understanding of email marketing best practices and industry standards across creative, targeting and end to end execution
  • Comfortable working with data and digging into numbers; deep understanding of email KPIs, metrics, and reporting with ability to translate into concrete insights
  • Strong analytical skills to leverage data in crafting personalized customer experiences that resonate at each lifecycle stage
  • Light to intermediate knowledge of HTML & CSS
  • Intermediate to advance familiarity with Liquid
  • Experience building dynamic modules in email
  • Meticulous attention to detail and highly organized
  • Experience sending email marketing campaigns through ESPs to large customer groups (BlueShift familiarity a plus)
  • Experience with SMS and mobile notifications
  • SQL experience a plus

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