Growth Marketing Manager
3 weeks ago
Looking for a Lifecycle Marketing Manager for a fast paced startup in NYC. Focusing on SMS, Email & push notifications as well as CRM campaigns. Hybrid 2-3 days a week.
RESPONSIBILITIES:
- Own the day-to-day Marketing and CRM campaign set-up and execution across email, SMS, and Push channels for B2C and B2B communications
- Responsible for building, QA’ing, troubleshooting, and launching marketing, trigger and lifecycle campaigns within our platform
- Manage B2C Marketing and CRM campaign execution calendars and oversee process
- Identify data points and events required for new trigger and lifecycle flows and work cross-functionally with MarTech teams to implement data paths into our ESP to power new journeys
- Set-up and map dynamic fields into emails/SMS/Push to showcase personalized and targeted modules to applicable customers segments
- Propose, design, and launch A/B and multivariate testing plans to optimize multi-channel campaign templates as well as communication and segmentation strategies that drive engagement, conversion, and retention
- Monitor key metrics related to open and click-through rates, CVR, CLV, and list growth, using insights to continuously refine and optimize marketing and lifecycle campaigns
- Pull and analyze data and provide weekly reporting, analysis, and actionable insights and recommendations to multiple teams and senior leadership
- Collaborate closely with marketing, product, BI, and customer support teams to ensure a seamless and integrated customer journey
- Stay ahead of industry trends and introduce innovative practices to keep the customer lifecycle experience fresh and competitive
QUALIFICATIONS:
- Bachelor’s Degree
- 3-6 years of experience
- Excellent verbal and written communication skills to effectively present strategies and insights to executive teams and across the organization
- Proven track record in developing and executing end-to-end lifecycle strategies that drive customer lifetime value
- Ability to thrive in a fast-paced environment while prioritizing tasks and meeting timelines with minimal oversight
- Strong understanding of email marketing best practices and industry standards across creative, targeting and end to end execution
- Comfortable working with data and digging into numbers; deep understanding of email KPIs, metrics, and reporting with ability to translate into concrete insights
- Strong analytical skills to leverage data in crafting personalized customer experiences that resonate at each lifecycle stage
- Light to intermediate knowledge of HTML & CSS
- Intermediate to advance familiarity with Liquid
- Experience building dynamic modules in email
- Meticulous attention to detail and highly organized
- Experience sending email marketing campaigns through ESPs to large customer groups (BlueShift familiarity a plus)
- Experience with SMS and mobile notifications
- SQL experience a plus
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