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Marketing Specialist, Host Marketing

3 months ago

Vail, United States Harvest Hosts Full time
Job DescriptionJob Description

The Company: Harvest Hosts is a venture-backed technology company in the travel space, recently recognized as #70 on Inc. 5000’s 2022 List of the Fastest-Growing Companies in the US and #1 Fastest-Growing Company in the Travel & Hospitality Category. As one of the fastest-growing companies in the travel industry (having grown more than 20X+ over the last five years), Harvest Hosts is growing its team to maintain rapid growth. All Harvest Hosts employees work 100% remotely.

 

What We Do: Our mission is to promote happier lives through road travel and support small businesses and communities along the way. Harvest Hosts, the core product in our arsenal, is a membership program connecting RV travelers to over 9,000 unique camping locations or “Hosts” across North America. For a low annual fee, members enjoy unlimited stays at our diverse locations, including farms, wineries, breweries, distilleries, golf courses, museums, and other attractions, as well as 3,500+ private properties through our Boondockers Welcome upgrade product.

 

With the addition of our recently-acquired Brit Stops program, we now offer motorhomers in the UK the same type of membership with 1,100+ overnight stay options at local businesses. While there are no camping fees, we encourage members to support their “Hosts” by patronizing the local businesses.

 

In 2023, Harvest Hosts launched two additional products that improve the lives of RVers while on the road: CampersCard and CampScanner. CampersCard is a campground discount and perks membership program that helps RVers save money on nights they spend at campgrounds. And our latest product, CampScanner, allows you to scan our database of campsites to get notified when a reservation opens at an impossible-to-book campground.

 

The Role: We are seeking a dynamic B2B Marketing Specialist to join the Host Relations team, which is responsible for growing, retaining, and engaging the B2B “Hosts” across multiple brands. This role will focus on executing campaigns that educate, engage, and retain small business owners and private properties Hosts across multiple brands. This is an incredible opportunity for a creative and data-driven individual who is passionate about making a lasting impact on our brand and small businesses.

 

In this role, you will be vital in coordinating marketing campaigns and assisting with special projects. The right candidate will have experience executing email campaigns, analyzing key performance metrics to evaluate campaign effectiveness, and providing data-driven recommendations for ongoing optimization.

 

Please note: This position is focused on retaining the “supply” side of the Harvest Hosts network—the small businesses, farms, and private property where RVers stay overnight. It is not focused on driving growth in the consumer-facing RV membership business.

 

Responsibilities:

  • Execute B2B Multi-Channel Campaigns: Leverage email marketing, landing pages, in-product messaging, webinars, direct mail, and other relevant channels to optimize Hosts' lifecycle from onboarding to retention.  
  • RV Dealership Engagement: Coordinate campaigns to strengthen relationships with existing and prospective clients. This also includes managing mailing kits and membership code management.
  • Content Creation: Collaborate with the Host Relations team to produce high-quality content to complement the appropriate Host lifecycle. 
  • Host Education and Recognition: Improve processes to increase Hosts’ success and engagement through milestone celebrations, Host highlights and press features, surveys, and testimonials. 
  • Project Management: Manage communications around special projects with organization and efficiency, ensuring clear and effective dissemination of information.
  • Analytics and Reporting: Monitor and analyze campaign performance, providing actionable insights and recommendations for continuous improvement.
 

Skills & Experience

  • Bachelor's degree or higher in marketing, communications, public relations, or a relevant field
  • 3-5  years of proven experience executing B2B multi-channel marketing campaigns, leveraging traditional and digital channels.
  • Strong project management and organizational skills, with the ability to manage multiple campaigns across various brands simultaneously and meet tight deadlines.
  • Excellent verbal and written communication skills, can articulate ideas clearly, and can collaborate effectively with cross-functional teams.
  • Experience with marketing technologies and tools, including Asana, Intercom, HubSpot, and Excel/Sheets.
 

Compensation & Benefits Harvest Hosts is a venture-backed company. Compensation will be based on experience but will range from $55-60K annually, plus eligible bonuses. Benefits include full benefits, unlimited PTO, parental leave, 401k, and, most of all, a fun work environment.

Timing: We are looking to fill this position as soon as we find the right candidate

Harvest Hosts appreciates your interest in our company as a place of employment. It is Harvest Hosts policy to provide equal opportunity for employment to all qualified employees and applicants, regardless of race, religion, religious affiliation, ancestry, citizenship status, marital status, familial status, sexual orientation, gender identity, color, creed, national origin, sex, age, disability, or veteran status or any other characteristic protected by local, state or federal law. This policy applies to all areas of employment including recruitment, placement, training, transfer, promotion, termination, pay, and other forms of compensation and benefits. Harvest Hosts will provide reasonable accommodations to qualified individuals

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