Senior Advertising Agency Account Executive

2 weeks ago

Las Vegas, United States B&P Advertising Full time
Job DescriptionJob DescriptionCompany Description

B&P Advertising, Media, and Public Relations is a full-service communications agency based in Las Vegas, Nevada. Founded in 2001, B&P services clients in a variety of sectors including resort/casino, health care, education, real estate, law and more.

Job Description

As a B&P AE, you'll be responsible for directing the day-to-day strategic activities of one or more account(s). You'll become a trusted partner to your clients, helping them plan, coordinate, and lead marketing efforts to reach client objectives. You'll become “expert” on client’s business and track client’s performance as well as the performance of the client’s competitors. Alongside your colleagues, you'll maintain teamwork across departments. And you'll maintain a working relationship and establish a high level of trust and competence with counterpart(s) in your client’s organization.

NOTE: This is a full-time, on-site position

Qualifications

Essential Functions:

  • Develops and maintains a strong, trusting partnership between agency and client by establishing solid, professional relationships.
  • Meets/communicates with client on a regular basis and serves as primary client contact; develops trust.
  • Implements positioning and communications strategies in partnership with the client and the entire account team.
  • Maintains a keen awareness and understanding of client’s business, products and services, marketing policies, goals, competition, and potential problems or areas of concern.
  • Keeps abreast of changes, trends and issues related to client’s industry and presents quarterly report to team.
  • Works proactively to provide clients with marketing solutions through strategic, integrated communications; Presents clients with business-building ideas.
  • Provides strong leadership and direction to client and all agency team members, utilizing sound judgment, demonstrating market/industry expertise, organization, and commitment.
  • Clearly communicates strategies to team members and ensures that all communications are on-strategy.
  • Downloads all information, communicates priorities, sets timelines, and ensures client expectations are met.
  • Continually supports, inspires and motivates team members to perform consistently and to the best of their ability.
  • Develops and maintains an intimate working knowledge of all agency departments.
  • Analyzes and develops client performance reports, when applicable.
  • Develops annual strategic communications plans using all proper resources (i.e. research, competitive information, market analysis) with input from the client and other agency strategists.
  • Identifies research and account planning needs and makes recommendations to client; collects available secondary research and competitive information; works with appropriate staff to carry out plan.
  • Writes communications briefs and integration maps and ensures strategy stays within client expectations and budget.
  • Briefs team planners or strategists and prepares proper materials.
  • Creates and maintains account budgets, evaluates accounts for maximum profitability, and provides client with ongoing, accurate budget reports.
  • Ensures timely payment from client.
  • Prepares competitive reports based on client performance information and competitive information collected.
  • Actively cross-sells agency disciplines not currently employed by client.
  • Conducts regular internal meetings to debrief from client expectations.
  • Educates and trains new team members on client and account history.

Expectations:

  • Maintains a positive working relationship with co-workers and client.
  • Maintains an appropriate appearance and demeanor with clients and in other professional environments.
  • Must be conscientious, with the capability for analytical thinking.
  • Must have effective interpersonal and personal organizational skills.
  • Must be self-motivated.
  • Must have strong verbal, written, presentation, and communication skills.

Minimum Qualifications:

College degree in marketing, advertising, or related field or equivalent experience in an advertising environment.  Minimum five years in advertising/marketing or related field.  Computer literate.



Additional Information

Benefits include

  • Competitive salary based on experience
  • Medical, dental, and vision insurance
  • Generous PTO plans
  • 401k

B&P celebrates diversity, and encourages each person to be themselves. You will be considered without regard to race, color, religion, age, sex, marital status, ancestry, disability, sexual orientation, or gender identity.

All your information will be kept confidential according to EEO guidelines.

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