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Sr. Marketing

2 months ago

Houston, United States Greater Houston Partnership Full time
Job DescriptionJob DescriptionWhy the Partnership
When you join the Greater Houston Partnership, you get the opportunity to work with an organization helping guide the future of the Houston region. Our team of professionals work across multiple disciplines, including: Economic Development (Regional and International), Executive, Finance & Accounting, Marketing & Communications, Member Engagement, Public Policy, Regional Workforce Development, Research, Talent & Inclusion, Resources, and the Center for Houston’s Future.

The Greater Houston Partnership works to make Houston one of the best places to live, work and build a business. As the economic development organization for the region, the Partnership champions growth across 12 counties by bringing together business and civic-minded leaders who are dedicated to the area’s long-term success. Representing more than 900 member organizations and approximately one-fifth of the region’s workforce, the Partnership is the place companies come together to make an impact.

We look forward to telling you more about the organization and helping determine if a career with the Partnership is right for you

Today, We Are Looking For
The Sr. Marketing & Communications Manager (Economic Development) is responsible for executing marketing and communications strategies designed to support the attraction and retention of targeted companies, investment, and talent to the Houston region. This position directly supports the efforts of our Economic Development Division.

Primary Duties and Responsibilities
Under the general direction of the Vice President, Economic Development Marketing and Communications and in coordination with the economic development division, the Senior Manager will:
  • Execute strategic marketing and communications strategies including:
  • Regional branding and message development related to greater Houston’s key industries and image
  • Public relations and advertising campaigns
  • Social and digital media campaigns
  • Event, trade show, inbound/outbound missions, and grassroots marketing and awareness efforts
  • Manage the planning and creation of content marketing initiatives in conjunction with the marketing communications content team, to drive traffic, engagement, and leads that deliver new economic development projects into the project pipe line and promote the Houston region as an excellent place to live, work, and do business.
  • Partner with the Marcom media team to advance Houston’s economic and talent storylines through positive earned media coverage of the Houston region in major local, national and international media outlets.
  • Oversee the development of marketing communications elements for domestic and international missions, conferences and trade shows.
  • Implement branding, messaging and packaging for economic development division responses to formal project RFIs.
  • Oversee website strategy for economic development-related sections of Houston.org website.
  • Develop and maintain strategic and external relationships with appropriate marketing allies, corporate contacts, government officials, and other partners to publicize and advocate the GHP’s economic development efforts.
  • Track campaign effectiveness metrics such as website hits, social media engagement, and conducting perception surveys.
  • Closely monitor economic development marketing trends, emerging technologies, and competitor activities, and adjust strategies, as needed, to keep the strategy relevant and fresh.
  • Work with external marketing partners such as advertising agencies, digital marketing firms, and production companies.
  • Effectively interface with internal and/or external graphic designers, digital media specialists, and project teams.
  • Manage brand standards and usage guidelines and assist with integrating campaigns with brand consistency.
  • Leading Others
  • Effectively identify and develop talent, advancing high performers. Assisting team members in development.
  • Partner with VP to maintain budget parameter for the tea, goals, and direction.
  • Direct the activities of the teams, setting priorities and delegating responsibilities.
  • Set performance metrics to drive the team's success.
  • Deliver and participate in formal and informal performance reviews for direct reports and indirect reports.
  • Work with confidential matters.
  • Other duties as assigned.

Knowledge, Skills, and Abilities
The following knowledge, skills, and abilities are desirable for job success:
  • Energetic and passionate about Houston
  • Excellent writing and speaking ability
  • An aptitude for selling ideas
  • Excellent written communications skills required; composition, writing, grammar, and spelling
  • Possess a proven track record which demonstrates public relations and B2B and B2C marketing skills
  • Possess a working knowledge of the local and global economy, the private sector business community and government at local, state and federal levels
  • Excellent verbal, written, analytical, presentation and interpersonal skills
  • Preference for working with internal and external contacts at all levels
  • Ability to prioritize simultaneous assignments
  • Ability to work in a team environment
  • Executes with excellence by consistently delivering on promises to the highest standard
  • Professional appearance
  • Collaborative both internally and externally; works with others to achieve common goals
  • Advanced level proficient in Microsoft PowerPoint, Word, and Excel
  • Experience with a CRM, project management system and web CMS (Salesforce, BaseCamp and Word Press a plus)
  • Design experience a plus
  • Nimble/Flexible to work some overtime and/or work on additional projects, as necessary
  • Some light travel may be required
Education Requirements
Bachelor’s degree in marketing or communications and/or relevant experience
​​​​​​
Required Experience
5+ year’s experience in Marketing, PR, Communications, or related field required.

Physical Requirements
  • Good vision and hearing acuity (with adaptive aids if necessary).
  • Manual dexterity and skillful use of computer keyboard.
  • Physical exertion includes bending, pushing, standing, and walking. Must be able to move or lift approximately 25 pounds on occasion.
Mental and Aptitude Requirements
  • Job requires the ability to hear, see, and talk; analytical, conceptual, problem-solving, planning and decision-making skills.

Safety Requirements
Adhere to office safety policies.

Note: The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this classification. They should not be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

The Greater Houston Partnership is an Equal Opportunity Employer.