Meta Ads Specialist

3 weeks ago


Los Angeles, United States Legal Soft Solution Full time
Job DescriptionJob DescriptionJob Summary:

We are seeking a dedicated Meta (Facebook and Instagram) Ads Specialist to join our Marketing team at Legal Soft. The ideal candidate will be well-versed in the Meta ads manager, Meta ad library, and Meta best practices. Experience in managing $50,000 in monthly ad spend. This role is essential in driving our online marketing efforts to the next level.

Key Responsibilities:
Strategy & Planning:

  • Develop, implement, and optimize paid advertising campaigns across the Meta (Facebook & Instagram) platform.
  • Understand business goals to strategize ad campaigns and build proper lead funnels (TOF, MOF, and BOF) to meet objectives.
  • Stay current with industry trends, platform updates, and new features to leverage new opportunities and ensure competitive advantage.

Execution:

  • Organize and set up ad campaigns, ensuring the targeting, creative, and messaging aligns with the companys brand and goals.
  • A/B test creatives, copy, and audience segments to identify top-performing strategies.

Analysis & Reporting:

  • Monitor campaign performance daily, ensuring KPIs are met.
  • Produce regular reports detailing campaign performance, insights, and recommendations.
  • Provide insights on ad spend ROI, and continuously refine strategies to maximize budget efficiency.

Collaboration:

  • Work closely with the content, design, and product teams to create compelling ad creatives and landing pages.
  • Engage with sales and marketing teams to align advertising efforts with broader company campaigns and promotions.

Qualifications:

  • 3 years of experience with Meta advertising platforms.
  • Familiarity with platform analytics and ad management tools.
  • Strong analytical and critical thinking skills.

Soft Skills:

  • Exceptional communication and interpersonal abilities.
  • Proactive and solution-oriented mindset.
  • Ability to work effectively in a team-oriented environment.
  • Strong organizational skills and attention to detail.
  • Adaptive and willing to learn in a rapidly changing industry.



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