Paid Ads Specialist
2 weeks ago
Company: Legal Soft
Location: Woodland Hills
Job Type: Full-Time
About Us:
Legal Soft is a leading provider of virtual legal staffing solutions, dedicated to helping law firms thrive in a dynamic industry. Our team is passionate about innovation and excellence, and we’re looking for a Paid Ads Specialist to join us in driving our marketing efforts to new heights.
Job Summary:
We are seeking a dedicated and results-driven Paid Ads Specialist to join our Marketing team. The ideal candidate will have extensive experience with Meta ads and Google Ads, and a proven track record of managing a significant monthly ad spend.
Key Responsibilities:
Strategy & Planning:
- Develop, implement, and optimize paid advertising campaigns
- Understand business goals to strategize ad campaigns and build proper lead funnels (TOF, MOF, and BOF) to meet objectives.
- Stay current with industry trends, platform updates, and new features to leverage new opportunities and ensure competitive advantage.
- Organize and set up ad campaigns, ensuring the targeting, creative, and messaging aligns with the company’s brand and goals.
- A/B test creatives, copy, and audience segments to identify top-performing strategies.
- Monitor campaign performance daily, ensuring KPIs are met.
- Produce regular reports detailing campaign performance, insights, and recommendations.
- Provide insights on ad spend ROI, and continuously refine strategies to maximize budget efficiency.
- Work closely with the content, design, and product teams to create compelling ad creatives and landing pages.
- Engage with sales and marketing teams to align advertising efforts with broader company campaigns and promotions.
- Minimum of 3 years of experience with Meta ads.
- Minimum of 2 years of experience with Google ads.
- Proven experience managing $50,000 in monthly ad spend.
- Familiarity with platform analytics and ad management tools.
- Strong analytical and critical thinking skills.
- Exceptional communication and interpersonal abilities.
- Proactive and solution-oriented mindset.
- Ability to work effectively in a team-oriented environment.
- Strong organizational skills and attention to detail.
- Adaptive and willing to learn in a rapidly changing industry.
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A collaborative and supportive work environment.
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