Head of Inbound Marketing

3 weeks ago

New York, United States Appodeal Full time
Job DescriptionJob DescriptionSalary:

Appodeal team is looking for a Head of Inbound Marketing. As the Head of Inbound Marketing, you will play a crucial role in driving growth and expanding our market presence. You will lead a team responsible for developing and executing inbound marketing strategies to attract, engage, and convert leads into customers.


Responsibilities:

  • Develop and implement comprehensive inbound marketing strategies to drive traffic, leads, and conversions.
  • Lead a team of marketing professionals, providing guidance, support, and mentorship to achieve departmental goals.
  • Create and manage content marketing initiatives, including knowledgebase, case studies, and more, to educate and engage our target audience.
  • Collaborate with the sales team to align marketing efforts with sales objectives and ensure a seamless lead-nurturing process.
  • Utilize marketing automation tools and CRM systems to optimize lead generation and lead nurturing workflows (Hubspot..
  • Analyze campaign performance metrics and KPIs to identify areas for improvement and drive continuous optimization.
  • Stay updated on industry trends, market dynamics, and competitive landscape to inform marketing strategies and tactics.


Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • 4 years of experience in inbound marketing, with a proven track record of driving measurable results.
  • 3 years of experience in a leadership or managerial role, preferably in advertising technology company or gaming company.
  • Deep understanding of inbound marketing principles, methodologies, and best practices.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce, Hubspot).
  • Creative thinker with a passion for innovation and continuous improvement.

remote work

  • Head of Marketing

    4 days ago

    New York, United States Plexus Resource Solutions Full time

    CMO / Head of Marketing - $200k-$280k base + equity/tokensPlexus has partnered with an immersive AAA gaming studio that has a diverse portfolio of traditional, social and web3/metaverse gaming titles. Their gaming projects are shaped by the input of the gaming community, adding a unique and engaging dimension to their offerings.They are looking for a Head of...

  • Head of Marketing

    2 weeks ago

    New York, United States Serotonin Full time

    Our client, a top-tier company in the Zero-Knowledge (ZK) rollup space, is driving innovation in blockchain technology. They are at the cutting edge of enhancing scalability and privacy in the Web3 ecosystem. To further its growth, it's seeking an exceptional Head of Marketing. The Head of Marketing will spearhead the development and execution of a dynamic...

  • Head of Marketing

    3 days ago

    New York, United States Henderson Scott Full time

    Head of Marketing Location: New York - In the office 3 days a week Salary Expectations: 180-210k Benefits: Stocks, Accelerators I am working with a Series B funded Pre IPO CyberSecurity vendor. They have just secured their Series B and are now looking to double in growth this year. Having spent a few years focussed on R&D and building their product from...

  • Head of Marketing

    2 weeks ago

    New York, United States WeAreAspire Full time

    Position: Head of MarketingCompany: Conference OrganizerCompensation: $130k - $150k Base Salary + BonusLocation: New York City (Hybrid) Our client is seeking a Head of Marketing to lead all marketing efforts across their diverse portfolio of events in industries such as finance, retail, and life sciences. This role offers the opportunity to build and grow a...

  • Head of Marketing

    2 weeks ago

    New York, United States WeAreAspire Full time

    Position: Head of MarketingCompany: Conference OrganizerCompensation: $130k - $150k Base Salary + BonusLocation: New York City (Hybrid) Our client is seeking a Head of Marketing to lead all marketing efforts across their diverse portfolio of events in industries such as finance, retail, and life sciences. This role offers the opportunity to build and grow a...

  • Head of Marketing

    2 weeks ago

    New York, United States WeAreAspire Full time

    Position: Head of Marketing Company: Conference Organizer Compensation: $130k - $150k Base Salary + Bonus Location: New York City (Hybrid) Our client is seeking a Head of Marketing to lead all marketing efforts across their diverse portfolio of events in industries such as finance, retail, and life sciences. This role offers the opportunity to build and...

  • Head of Influencer Marketing

    1 month ago

    New York, New York, United States ECommerce Placement Full time

    Head of Influencer MarketingThe Head of Influencer Marketing will build the influencer marketing and creator platform from the ground up for our high-growth DTC brand, establishing it as the leading edge of our new customer acquisition strategy.Simply put, you'll build authentic, mutually beneficial relationships with TikTok and Instagram creators that grow...

  • Head of Marketing

    4 days ago

    New York, United States NinetyEightConsulting Full time

    Our client is a renowned luxury fine jewelry brand founded in 2021. They are seeking a Head of Marketing to join their North America team in NYC. The ideal candidate is serving as the lead marketing executive. You will manage all marketing efforts including planning, research, advertising, communications and public relations in line with our objectives. HEAD...

  • Head of Marketing

    3 days ago

    New York, United States NinetyEightConsulting Full time

    Our client is a renowned luxury fine jewelry brand founded in 2021. They are seeking a Head of Marketing to join their North America team in NYC. The ideal candidate is serving as the lead marketing executive. You will manage all marketing efforts including planning, research, advertising, communications and public relations in line with our objectives. HEAD...

  • Head of Marketing Americas

    5 days ago

    New York, United States SCOR Full time

    Job DescriptionIn the dynamic context of a new 3-year strategic plan launched by the Group and a recently reorganized organization, you will oversee marketing planning and operations for SCOR Property & Casualty in the Americas region (i.e., Canada, USA, Caribbean, Central and Latin America). In line with the global strategy and marketing plan, you will work...

  • Head of Marketing

    7 days ago

    New York, United States Castle Full time

    OverviewCastle is a profitable Series A startup revolutionizing trust and safety for users across large consumer platforms like Canva, Atlassian, and Rockstar Games. Backed by Y Combinator, Index Ventures, and prominent angel investors from Datadog, Stripe, and New Relic, we empower platforms to combat fraud, abuse, and malicious activity, protecting their...

  • Head of Brand Marketing

    2 days ago

    New York, United States 24 Seven Talent Full time

    Head of Brand Marketing - Remote - NYC BasedThe Role: We are looking for an experienced Head of Brand Marketing to lead our brand strategy and marketing initiatives. The ideal candidate will have a strong background in developing and executing innovative brand campaigns, as well as a deep understanding of the DTC landscape. This role will be responsible...

  • Head of Marketing and Growth

    3 days ago

    New York, United States Writesonic, Inc. Full time

    About Writesonic Writesonic is a leader in the generative AI industry, revolutionizing the way content is created globally. Our sophisticated suite of tools merges text, audio, and image generation to optimize SEO and enhance customer interactions. With our AI chatbot builder, Botsonic, we're setting new standards in digital marketing and customer service....

  • Head of Marketing

    2 weeks ago

    New York, New York, United States WeWard Full time

    Following the strong growth of WeWard (presence in new countries, +20M users ...) we are looking for our first Head of Marketing in order to structure and scale the activity.Working with Yves, CEO and co-founder of WeWard, and alongside the entire marketing team, your role will be to intervene and ensure the development of the entire user life cycle and...

  • Head of Brand Marketing

    23 hours ago

    New York, United States 24 Seven Talent Full time

    Role: Our client is a growing health and wellness brand looking for an experienced Head of Brand Marketing to lead their brand strategy and marketing initiatives. Responsibilities: Develop and execute the overall brand strategy Execute integrated marketing campaigns to build brand awareness and drive engagement. Partner with creative teams to develop...

  • Head of Marketing

    1 week ago

    New York, United States Audicus Full time

    WHO WE AREAudicus is a health-tech company based in New York City. We are changing the hearing aid industry with a leading telehealth solution that streamlines the hearing care experience from user testing to product delivery - both for consumers and providers. We are highly mission-driven and have reconnected, transformed and empowered tens of thousands of...

  • Head of Brand Marketing

    3 days ago

    New York, United States 24 Seven Talent Full time

    Role: Our client is a growing health and wellness brand looking for an experienced Head of Brand Marketing to lead their brand strategy and marketing initiatives.Responsibilities:Develop and execute the overall brand strategyExecute integrated marketing campaigns to build brand awareness and drive engagement.Partner with creative teams to develop compelling...

  • Head of Marketing

    1 week ago

    New York, United States Stagwell Global, LLC Full time

    About Us: The Stagwell Marketing Cloud (SMC) was founded with a mission to empower and activate the modern marketer. We specialize in building SaaS solutions primarily focused on research, communications, and media, and we’re just getting started. Launched in 2021, we are born out of Stagwell Global and its network of 70+ forward-thinking agencies...

  • Head of Marketing

    6 days ago

    New York, United States Audicus Full time

    WHO WE ARE Audicus is a health-tech company based in New York City. We are changing the hearing aid industry with a leading telehealth solution that streamlines the hearing care experience from user testing to product delivery - both for consumers and providers. We are highly mission-driven and have reconnected, transformed and empowered tens of thousands of...

  • Head of Marketing

    1 month ago

    New York, New York, United States Audicus Full time

    WHO WE AREAudicus is a health-tech company based in New York City. We are changing the hearing aid industry with a leading telehealth solution that streamlines the hearing care experience from testing to product delivery and support. We are highly mission-driven and have reconnected, transformed and empowered tens of thousands of lives to date.THE ROLEWe are...