Head of Marketing

2 weeks ago

New York, United States Castle Full time

Overview


Castle is a profitable Series A startup revolutionizing trust and safety for users across large consumer platforms like Canva, Atlassian, and Rockstar Games. Backed by Y Combinator, Index Ventures, and prominent angel investors from Datadog, Stripe, and New Relic, we empower platforms to combat fraud, abuse, and malicious activity, protecting their users and communities.


As the first dedicated marketing hire at Castle, you will define and build out the marketing function from a foundation of great customer traction and a best-in-class product. You’ll use your strategic vision and hands-on abilities to rapidly experiment and drive pipeline. You'll oversee the creation of high-quality technical content that attracts and converts leads, and you'll build out your own marketing team from scratch, initially utilizing outsourced resources. Reporting directly to the CEO, you’ll shape our inbound marketing engine and overall marketing strategy.


We're a distributed team with hubs in NYC (US), Cracow (Poland), and Malmo (Sweden). We prefer candidates who can work out of our Williamsburg office a couple of days a week, especially during ramp-up, but we are flexible.


Responsibilities


  • Develop and execute our developer-focused content strategy, creating compelling content across multiple formats and channels
  • Collaborate with freelance writers and editors to scale content production
  • Work with the product and engineering teams to create content that supports new feature releases and ensures technical accuracy
  • Enable sales and customer success teams with collateral, tools, and training
  • Scale areas of highest ROI through a combination of in-house team and agencies, and tie results to pipeline and revenue


Qualifications


  • A startup mindset – flexibility, agility, and adaptability. We value work/life balance and strive to limit work-in-progress, but you should be ready to pivot between different areas of focus as needed.
  • 5+ years of experience in B2B marketing, with a focus on content marketing for technical audiences
  • Experience managing freelance writers and editors
  • Data-driven mindset with a focus on impact and continuous improvement
  • Nice to have: experience developing content for fraud prevention or cybersecurity solutions


At Castle, you’ll be part of a team dedicated to creating a safe, secure online environment for millions of users worldwide. If you’re ready to make a difference and help shape the future of digital trust and safety, we'd love to hear from you.

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