Analytics Optimization Specialist

2 weeks ago


New York, United States Latitude, Inc. Full time
Job DescriptionJob DescriptionNew Job Opportunity - Analytics Optimization Specialist/ Analytics Manager

New and exciting job opportunity with a client based out of New York, NY. Looking to hire an experienced analytics manager with a minimum of 3+ years of related work experience working on a digital marketing team. Must have technical ability in SQL, Tableau, or Adobe Analytics. Must have experience measuring paid media.

Must have industry experience in travel/hospitality, live entertainment, or e-commerce

Logistics of the Role:
  • Full Time - Direct Hire
  • Hybrid - 2 days a week on site (Tuesday and Thursday)
  • Compensation - 80-110k (Dependent on experience) 
Day to Day Activities:
  • Provide leadership in identifying strategic reporting and analytics needs to drive business unit goals and objectives.
  • Architect solutions based on our clients' objectives
  • Translate requirements into analytics roadmap and delivery plan
  • Lead team and manage delivery chain
  • Deliver end-to-end insights, performance dashboards and Return on investment analysis, applying media, behavior, and performance data
  • Design and implement measurement frameworks, test/learn strategies, and optimization scenarios to improve clients' media performance
Qualifications/Requirements: 
  • Bachelors degree in marketing or a related field is required 
  • 3+ years of experience in consumer insights and/or analytics with increasing responsibility and focus on data analytics in E- Commerce, live entertainment, or travel/hospitality 
  • Adobe Analytics Experience is required 
  • Experience with SQL, Tableau, or BI Tools
  • Experience measuring paid media 

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