Manager, Advanced Analytics

2 weeks ago

New York, United States Penfield Search Partners Full time
Job DescriptionJob Description

Contact: Kyle Diamond – kdiamond@penfieldsearch.com

No 3rd party agencies

Job Description: The Manager, Advanced Analytics is responsible for the execution of programs in analytics, including, but not limited to:

  • Promotional response analysis
  • Promotional tactics performance measurement
  • Marketing mix optimization
  • Patient longitudinal data exploration (claims, labs, etc.) and insights generation
  • Ad-hoc analytics to understand brand performance
  • Model development for sales force sizing and structure
  • Other analyses as required

Responsibilities:

  • Manage measurement of promotional tactics using various machine learning based statistical techniques.
  • Run promotion response analyses to understand the impact of promotion and provide those for the downstream targeting and call planning activities.
  • Develop a platform to conduct marketing mix optimization analytics and run the optimization models periodically to inform investment decisions.
  • Perform analytics on anonymized patient data and provide deeper insights related to brand performance, patient journey, treatment process, segmentation, targeting, etc.
  • A deep understanding of relevant data sources (such as claims, labs, and RX data) and their relationships is needed to effectively perform the analyses.
  • Perform sales force sizing and structure related analytics including developing a model to run sizing scenarios and updating the scenarios periodically, as needed.
  • Perform ad-hoc analytics, as requested, to analyze a diverse set of questions related to brand performance, patient journey, treatment process, targeting effectiveness, etc.
  • Perform other analytics as required from time to time.
  • Demonstrated ability performing complex analytics is required.

Requirements:

  • Four-year college degree with a Quantitative focus.
  • Minimum of 2-5 years of experience within the pharma/biotech industry performing secondary analytics.
  • Knowledge of best practices, business processes and commercial systems across the pharmaceuticals industry.
  • Strong knowledge of syndicated Pharmaceutical Industry data.
  • Ability to process and analyze large data sets programmatically (using Python, R, SAS, etc.).
  • Advanced proficiency in Microsoft Excel and PowerPoint.
  • Strong foundation of relevant analytical technics (spanning statistical and machine learning methodologies).
  • Proficiency in running HCP segmentation, promotion response analysis, marketing optimization, sales force sizing, and targeting related analytics.
  • Insightful understanding of regulatory and legal requirements related to pharmaceutical marketing and promotion.
  • Excellent diplomacy and facilitation skills; ability to influence without authority.
  • Ability to work in a rapidly growing startup environment taking on additional sales operations responsibilities where needed. Agile.

COVID-19 Vaccination is a requirement, subject to any religious or medical accommodation.

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