Senior Content Strategist/Editor

2 weeks ago

Orlando, United States Launch That Full time
Job DescriptionJob Description

At Launch That, we invest in ourselves and our community. For the fourth year in a row, we were recognized as a Top Workplace by the Orlando Sentinel Launch That was founded in 2007 as an entrepreneurial digital marketing startup that's grown from two founders in a garage to almost 100 digital, tech, creative and content professionals in the heart of downtown Orlando.

Launch That covers 100% of the premium cost for employee-only medical coverage for all full-time benefit eligible team members We also offer 100% employer paid short- and long-term disability insurance, competitive compensation, paid time off, 20 days of paid parental leave after 90 days, a 401(k) retirement plan, paid volunteer opportunities and more 

We work hard and also appreciate work/life balance. All of our team members enjoy a company-wide Holiday Break from December 24th - January 1st each year 

Launch That is seeking a Senior Content Strategist/Editor to join our hybrid and flexible workplace. Our hybrid work model consists of working from home on Monday and Friday, and working in the office Tuesday, Wednesday and Thursday to maximize team collaboration. We believe in offering ongoing flexibility when it comes to the things that happen in life, like childcare, doctor appointments and the joys of homeownership

About This Role

The Senior Content Strategist/Editor is responsible for developing and leading the execution of content strategies that align with our business goals and brand voice. This person makes editorial decisions, resolves issues, and monitors and optimizes content performance to drive traffic, engagement and conversion across digital platforms and hit growth targets in competitive industries. This is not a management position.  

The ideal candidate for this role is obsessed with content quality, excited by the challenges of ranking for highly competitive keywords, passionate about all things digital publishing and shares our drive to produce the best digital brands in the industry.

Day-to-Day  

  • Editorial Leadership: Apply an advanced understanding of digital publishing to oversee the editorial process.
  • Data-Driven Decision-Making: Analyze performance metrics across properties to set content priorities and quantify results.
  • Project Management: Contract and manage editorial freelancers and vendors.
  • SEO Optimization: Implement SEO and content marketing best practices, workflows, tools, and templates to maximize the efficiency and effectiveness of the publishing process, increase organic traffic and improve search engine rankings.
  • Quality Assurance: Develop and implement editorial policies and standards to ensure consistency and quality across all brand assets.
  • Growth Mindset: Perform additional tasks and responsibilities as required to support the overall success of the department and company goals.

Quality Impact

  • Ensure the accuracy, readability, consistency, and overall quality of content published across our websites and in off-site brand assets. 
  • Implement the right content strategies to drive the right results.
  • Stay up-to-date with industry trends and take action to improve our brands.
  • Coordinate with other departments, such as marketing, PR and design, to ensure that all brand assets are visually appealing, consistent with the brand's style, and align with our brand's goals and objectives.

Team Impact

  • Work collaboratively with team members in your department and cross-departmentally to gain diverse viewpoints. This is an essential investment into our culture and includes identifying needs, pooling strengths and insights and evaluating data for inclusive goal completion to benefit the team and company's strategic goals.
  • Lead, mentor and inspire new and existing team members to meet our high standards for quality and performance.
  • Conduct regular meetings, brainstorming sessions, and training sessions with the team to provide updates, share feedback, discuss new initiatives, and identify relevant content topics and strategies that will attract and retain target audiences.

Preferred Qualifications & Skills

  • Bachelor’s degree in  Journalism, Communications, Marketing or a related field
  • Minimum 8 years of professional digital content marketing experience or an equivalent combination of education and experience
  • Advanced understanding of marketing tools and strategies to rank for competitive keywords
  • Proficiency in WordPress, project management software (e.g., Wrike), and G-Suite applications
  • Mastery of AP style and ability to adapt to company-specific style and formatting guidelines
  • Exceptional verbal and written communication skills, with a keen eye for detail and accuracy
  • Strong organizational and project management abilities, with a deadline-oriented mindset
  • Professional associations, certificates, or certifications in relevant fields
  • Agility and adaptability in a fast-paced environment
  • Excellent verbal and written communications skills
  • Expertise/skills with both learning and sharing
  • Professional and adept, with the ability to embrace technology and automation
  • Ability to problem-solve, prioritize, and analyze tasks
  • Adept at taking direction and applying it with accuracy and innovation
  • Culture champion
    • An individual who exemplifies our core values and cultural values, like honesty, trust, having a good work ethic and pursuit of continuous self-improvement. These are demonstrated through expertise professionalism, autonomy and mentorship when approaching the responsibilities assigned below and in interactions with others.
    • A patient and strategic thinker with the keen ability to prioritize and focus

Why Work @ Launch That?

  • Our Mission and Vision: Launch That is an established leader in the world of digital marketing Our vision is to build the most valuable digital brands. We believe we will achieve this by connecting people to extraordinary resources.
  • Our Team: Launch That's core talent is exceptional. Many team members have 10+ years of experience in digital industries across extremely competitive business lines. We believe that our work starts and ends with our team — and it's that focus that makes us one of the best places to work, not just in Orlando, but in the country.
  • Our Culture: We’re a close-knit, interactive company with a passion to build something special. We offer a vibrant and fun culture that focuses on relationships and collaboration. Throughout the year, we host unique, fun events where we celebrate our successes. We donate our time and talents to helping our community at large.
  • Our Flexible Workplace: Our flexible workplace model consists of work-from-home opportunities with in-office days to maximize team collaboration. We believe in offering ongoing flexibility when it comes to the things that happen in life, like childcare, doctor appointments and the joys of homeownership
  • Our Office: Our state-of-the-art workplace, which we designed and own ourselves, offers a unique break room with complimentary Xbox, arcade games, hot beverages on demand, fountain drinks, and a robust snack bar

If this sounds interesting to you, please submit your resume

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