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Social Media Strategist

4 months ago

Orlando, United States Cru Full time

Pay: $53,000

Full-Time, Hybrid - Orlando, FL

Cru has a long-standing history of being a pioneer in world Christian Missions. We are looking for the most talented individuals with a passion to see the Gospel of Jesus Christ proclaimed to the nations. Come use your God-given talents to help do this

The Social Media Strategist provides strategy implementation and development of content for social media. This role will use social media platforms to share engaging content that generates awareness and represents Cru as a caring community passionate about connecting people to Jesus Christ. Research opportunities to enhance social media activities and presence online in a meaningful way. Research and create proposals that will push forward the organization’s social presence with new and innovative ideas.

The Kind of Work You will be Doing:

- Produce content for Cru’s social media accounts
- to increase brand awareness, drive engagement, and produce conversions when applicable
- Integrate the organization’s “caring community” brand online by creating an online community that will be the first touch point for questions and engagement with Cru.
- Determine which social media channels to use and analyzes their effectiveness in the ministry context regarding organic content.
- Collaborate with the marketing team to plan, create, and implement new and ongoing strategies for the growth of Cru's social media
- Monitor social activity, manage customer relationships, and actively engage influencers and brand advocates.
- Track key bloggers, Twitterers, etc. of interest and classify them based on content and visibility/credibility; and tracking of trends and areas Cru’s social account should engage in Partner with social advertising to create campaigns (e.g., AdWords, Facebook, etc.)
- Create monthly summary reports of content performance

**Experience and Skills**:

- Bachelor's Degree in Marketing, Communications, Journalism, or Public Relations preferred.
- 3-5 years in digital marketing (e.g., AdWords, Facebook advertising, Hootsuite, Photoshop, WSIWYG editors etc.). An equivalent combination of education and experience is also acceptable.s

**Job Benefits**:
We offer a comprehensive benefits package.

From: Cru