Freelance Platform Strategist

The Team One C.O.R.E. Values

C = COLLABORATIVE

We work together to get better stuff done than we could alone.

O = OPTIMISM

Honest and confident in our quest forward; believing the impossible is possible.

R = RESULTS-DRIVEN

Creativity is always in service of results and never for its own sake.

E = ENTREPRENEURIAL

Blow up the establishment. Shoot for the moon.

GENERAL SUMMARY 

As a Platform Strategist, you will play a crucial role in the development and execution of digital strategies for our clients. Working closely with our UX, web development, and creative teams, you will be responsible for identifying opportunities for growth, developing strategic plans, and ensuring seamless integration for platform enhancements across multiple scrum teams. The ideal candidate will be able to both articulate high-level strategic principles and develop detailed product + platform roadmaps to achieve these objectives. It is necessary for the candidate to have a strong understanding of digital marketing, web development, and UX/UI principles, and be able to effectively communicate and collaborate with cross-functional teams. 

RESPONSIBILITIES 

Platform Strategy: lead the creation of effective, unique, and brand-specific approaches to owned digital platforms and products through hands-on work as well as team mentorship, guidance, and facilitation. Specific responsibilities will include, but are not limited to: 

• Collaborate with UX, web development, and creative teams to develop and execute digital strategies that drive growth and enhance user experience for our clients. 
• Creating optimization and enhancement road maps for client websites, apps, social and other owned properties that incorporate knowledge of user needs and behaviors, best practices and respect the underlying technology and service capabilities of the architecture. 
• Organizing and leading collaboration sessions among different agency and client disciplines, including client marketing and in-house technology, web analysts, UX, media, technology and creative. 
• Providing proactive and ongoing recommendations to further key digital product strategies, and for prioritization of platform backlogs considering completed work and its impact on the customer/user experience. 
• Monitor and analyze the performance of digital platforms (and specific products/tools), providing actionable insights and recommendations for improvement. 
• Identifying user + behavioral insights from diverse data sources and translating those insights into changes in platform-based experiences; communicating the opportunity of addressing these CX needs to varying audiences (clients, technology teams, creative teams, etc.), and aligning the solution to platform goals and objectives. 
• Initiate and contribute to primary and secondary research to inform and support strategic recommendations 

New Business: Help run new business pitches in support of the CCX discipline, including development of pitch presentations and case studies. 

Communication: Be the strategic lead on assigned projects, ensuring that strategy is adhered to throughout creative ideation, development, and production. Identify and proactively resolve issues as appropriate with agency counterparts. 

DAY-TO-DAY 

• Own and lead projects on the business they work on 
• Contribute to platform roadmaps, author digital product strategies, and own strategic POV for backlog prioritization 
• Conduct ongoing research and analysis of client's digital landscape, target audience, and competitors to identify opportunities for growth and optimization 
• Work closely with web development and UX teams to ensure seamless integration of digital strategies across products 
• Define key digital channel roles, objectives and KPIs on campaigns and for owned properties
• Develop cohesive owned property strategies and product roadmaps (creative as well as assignment briefs) 
• Develop strategic recommendations for digital platforms, including website, mobile applications, and social channels 
• Effectively communicate and present strategic recommendations to clients and internal teams. 
• Champion creative work from a strategic perspective 
• Help make creative work better 
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital strategy, web development, and UX/UI design. 
• Contribute to areas of cross-department thinking 
• Assist in the development of proposals and pitch materials for new business opportunities. 

EXPERIENCE: 5-7/+ years of Digital Strategy, Platform Strategy, UX or related advertising experience 

SKILLS 

• Experience developing product/platform roadmaps to guide creative/UX/technical development for mature web properties 
• Ability to proactively identify needed product/platform enhancements from independent analysis 
• Familiarity with product/platform backlogs and their maintenance in an Agile development process 
• Able to identify and communicate the role of specific enhancements in furthering a strategic goal 
• High ability to synthesize research learnings to paint the full picture 
• High ability to develop insights and stories from qualitative and quantitative data 
• Fluency with web & social analytics 
• High familiarity with personalization and A/B testing processes and procedures from a strategy perspective, including segmentation, test design and content strategy 
• Exceptional written communication and presentation skills 
• Ability to simplify complex ideas for team members and clients of all levels 
• Manage complex, interrelated projects that span multiple areas or departments and manage workflow. 
• A great presenter on one’s feet and on paper, capable of inspiring creative team members and clients. 
• Charismatic and confident creative thinker who can develop strong, distinctive points of view
• Capable of effectively and proactively collaborating with variety of agency and client stakeholders
• Able to incorporate feedback quickly and effectively into presentations.
• Plan, facilitate and create reports on client collaboration sessions
• Possess the demeanor and desire to build strong relationships with creative teams and other discipline leads, including and especially Account, Media, UX and Data Strategy 

EDUCATION: Degree from an accredited university or college is strongly preferred.

WORKING CONDITIONS: Team One is a professional, fast-paced, creative business environment. All employees are expected to support Team One’s commitment to providing a respectful & safe workplace. There may be times when lifting up to 25lbs. is required. Overtime, including evenings and/ or weekend work- may be required. There may be occasion to travel. All employees are expected to conduct themselves in a professional and acceptable manner during working hours and all work-related events, including but not limited to, holiday parties, off-sites, client meetings/events, shoot locations, etc. 

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties and skills required. 

As an employee of Team One, a division of Saatchi & Saatchi Worldwide, you are expected to be aware of and adhere to all Publicis Groupe Policies, in addition to Team One and Saatchi & Saatchi policies. All Publicis Groupe policies supersede other policies except for when in conflict with California State Law.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $47.36 - $79.57/hr. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. This role may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. This role may also qualify for participation in our 401(k) plan after eligibility criteria have been met. The Company anticipates the application deadline for this job posting will be 7/25/24.