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Marketing & Communications Coordinator

2 months ago

Truckee, United States Tahoe Expedition Academy Full time
Job DescriptionJob DescriptionSalary: $30-$40 per hour

This role is for a creative and organized individual. You will be responsible for crafting compelling messages that engage our audience, build brand awareness, and support our overall marketing and communication goals.


Marketing Responsibilities:

  • Assist in developing and implementing a comprehensive marketing and communications plan to raise awareness of TEA's innovative curriculum and the transformative power of real-world learning.
  • Manage content creation for various platforms, including the TEA website (webmaster), social media channels (think stunning photos and videos of students on fieldwork), email newsletters, and print publications.
  • Develop engaging content that showcases student achievements on fieldwork, faculty expertise, and the vibrant TEA school culture.
  • Coordinate media relations activities, including press releases, media inquiries, and highlighting TEA in relevant publications.
  • Support with event planning and promotion for admissions, alumni relations, and fundraising initiatives, emphasizing the unique TEA experience.
  • Manage and analyze website and social media analytics to measure campaign effectiveness and ensure TEA is reaching the right audience.
  • Collaborate with faculty, staff, and administration to gather information about fieldwork and student life and create compelling content.
  • Maintain TEA's brand identity across all communication and social media channels, ensuring a consistent message that reflects the adventurous spirit of the school.
  • Stay up-to-date on the latest marketing and communications trends in education, especially those relevant to real-world learning.
  • Oversee all school photography and video projects, including yearly School Picture Days. 
  • Curate, update and distribute content of signage throughout campus. 
  • Manage branded merchandise strategy and distribution

COMMUNICATION RESPONSIBILITIES:

  • Defines a communication strategy, narrative and maintains a communication calendar
  • Specific responsibility to maintain and manage the entire communications program for TEA, including developing and distributing print and digital publications and communications. 
  • Work with the school’s leadership TEAm to strategically and accurately depict and actively promote TEA’s brand in all messages, media and communications. 
  • Create and oversee comprehensive development and production of all content and publications (external and internal), including website content, email communication, annual report, social media, and any other media used to communicate with various audiences and constituencies. 
  • Work closely the Development office to support and promote annual giving campaigns, communiTEA events, and the annual gala, including overseeing the production of an annual Fund-the-Need video, sponsor and live auction slides, and all audio-visual needs in the months leading up to and including the night of the event.
  • Ensure consistency of branding and messaging regarding educational philosophy, instructional practice, core values, and public purpose of the school to internal and external communities, as well as maintain accuracy of all facts and content. 
  • Capture and then share on video all school wide presentations, including but limited to Back to School events, State of the School, Theater Performances, Passage Celebrations, Intensive presentations, etc.
  • Create and maintain website pages related to various events and activities at the school, including but not limited to capital campaigns, alumni relations, DEIB, annual giving campaigns, the Gala, Grandparents/Special Friends Day and senior intensives/passage presentations.
  • Review and publish TEA’s parent association bi-weekly communication, “What’s on Tap”
  • Review and Publish the school’s TEA Times, a monthly newsletter.
  • Ensure all school events, fieldwork dates are added in a timely manner to the school calendar.

Qualifications:

  • Bachelor's degree in communications, marketing, journalism, or a related field.
  • Minimum 2-3 years of experience in marketing or communications, preferably in an educational setting.
  • Strong writing, editing, and proofreading skills with a passion for storytelling.
  • Excellent communication and interpersonal skills to connect with diverse audiences.
  • Proficient in social media management tools and content creation platforms (e.g., Canva, Figma, Adobe Creative Suite).
  • Experience with content management systems (CMS) a plus.
  • A keen eye for design and a creative approach to storytelling
  • Ability to manage multiple tasks effectively and prioritize deadlines
  • Ability to work independently and manage multiple projects simultaneously.
  • Passion for education, a love for the outdoors, and a commitment to the mission of inspiring lifelong learners through expeditions.

Bonus points if you have:

  • Experience with marketing automation tools (e.g., Mailchimp, HubSpot)
  • Knowledge of graphic design software (e.g., Canva, Figma, Adobe Creative Suite)
  • Experience working in a non-profit or mission-driven organization

Benefits:

  • $30-40/ hr DOE. Part-Time Role (24 hours/week)
  • Opportunity to work in a dynamic and collaborative environment surrounded by Lake Tahoe's beauty.
  • Be part of a mission-driven organization that empowers students through exploration and discovery.