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Marketing Manager

2 months ago

Beverly Hills, United States Maybourne Beverly Hills Hotel Full time $90,000 - $110,000
Job DescriptionJob DescriptionMarketing Manager

Job Overview

The Maybourne Beverly Hills Hotel invites you to explore opportunities to push your creativity and be outstanding in a career that will bring out your craft and passion. We look for people that will share our vision and help bring it to life. If this is something you want to be a part of, we look forward to receiving your application.

Summary of Position

The Marketing Manager serves as the brand champion of the Maybourne Beverly Hills as well as the Maybourne brand(s), supporting B to C, B to B and MBH internal marketing needs. Working closely with the GM, Hotel Manager, F&B Director and the DOSM, responsibilities include creating marketing tools to drive revenue in all channels and providing brand approval on any marketing collateral produced throughout the hotel. Focus of the position includes the hotel, F&B outlets and The Spa. Assists in the managing of the PR, Social and digital agencies working closely with the Digital Marketing Manager.

Roles and Responsibilities

  1. Participates in all marketing and communication internal and external meetings contributing to strategy and assisting in execution for the hotel, spa, and F&B outlets.
  2. Manages and enforces brand standards on property with support from Hotel Manager, EOC and other department heads; i.e., Spa, etc.
  3. Designs and edits day-to-day templated materials for the sales and catering teams to support needed promotional efforts including B to B channels; i.e., group, corporate transient, social events and weddings.
  4. Owns the performance of the MBH website working simultaneously with revenue management and collaborating with the digital marketing manager and the digital agency.
  5. Works closely with MHG’s creative/brand agency when requested and communicates within MBH team any brand changes developed at head office.
  6. Participates in photo and video shoots of the property and designs printed and electronic collateral
  7. Executes creative for offers and annual promotions like Black Friday and Cyber Monday with DORM
  8. Creates all marketing tools for OTA channels
  9. Works with operations teams to ensure that MBH standards and programs are executed and delivered on brand
  10. Participates in the creation of content strategy, managing deadlines and execution with the internal MBH team and the agencies of record
  11. Manages Trip Advisor ranking and responses with General Manager
  12. Produces weekly, monthly and quarterly reports as needed analyzing results and recommending new strategies based on learnings and data.
  13. Is involved in the community and supports local efforts along with GM, DOSM and other Sr. Leaders.
  14. Maintains comprehensive up-to-date photo library assets and all outlets
  15. Monitors web performance on ongoing basis, understanding and analyzing trends, takeaways, and suggesting tactics that can improve performance
  16. Creates and implements CRM/e-mail marketing strategy for all databases
  17. Manages all projects, profiles and package placement on CVB, BH, Cvent websites supporting any sales and/or relevant partner sites
  18. Assists in development and execution of all advertising and creates assets as required
  19. Monitors and maintains printing and amenity inventories
  20. Professionally represents MBH in the community and industry organizations and events
  21. Manages and complies with internal purchasing and finance protocols for ALL marketing expenses working with DOSM
  22. Maintains a professional image at all times that falls within the hotel and company guidelines for appearance and dress
  23. Able to find guest centric solutions
  24. Attends all required meetings.
  25. Maintains high confidentiality in regards to guest privacy
  26. Performs any other related duties as determined by MHG, DOSM and GM

QUALIFICATIONS:

  • Bachelor’s Degree or equivalent required
  • 3-5 years in marketing role required, working with luxury brands and/or digital marketing. Hospitality experience a plus.
  • Systems experience required to include; Microsoft office, photoshop/adobe acrobat, basic HTML coding, InDesign
  • Copywriting
  • Direct marketing strategy development (comprehensive CRM experience)
  • Budget creation and management
  • Plan development and management including content creation, social media strategy
  • Strong oral and written communication skills
  • Hotel and competitive market knowledge
  • Ability to analyze data and develop action plans
  • Excellent organizational skills and ability to work in dynamic and fast-changing environment.
  • Must be a self-starter with an entrepreneurial spirit.

PHYSICAL REQUIREMENTS:

  • Prolonged periods of standing and/or walking.
  • Must be able to lift 15 pounds at times.
  • Physically able to walk and sit for extended periods of time

How you Demonstrate your Talent

The guests of The Maybourne Beverly Hills are our top priority. We take great pride to ensure that each and every guest has the most memorable experience that is enhanced by going the extra mile through providing the world-class service our hotels are known for.

  1. Go the EXTRA mile in our efforts
  2. Be RESPECTFUL to our guests and colleagues
  3. Deliver service in a CARING fashion
  4. Be OUTSTANDING
  5. Express your own personality – Create your LEGACY
  6. Be your NATURAL SELF – Be genuine and sincere with the guest and colleagues

Who you would be working for

Maybourne Hotel Group owns and manages Claridge's, The Connaught, The Berkeley, The Maybourne Riviera, The Emory and The Maybourne Beverly Hills – six of the world's most renowned luxury hotels.

Our hotels have histories that stretch back over a century. And, while each one retains its timeless appeal and individual nature, we are committed to ensuring they are always in tune with the wants and wishes of today’s discerning guests.

A warm welcome and cool spirit define The Maybourne Beverly Hills, the newest member of our hotel family. Blending our signature service style with the energy of Beverly Hills, expect culinary creativity and contemporary comfort, all wrapped up in a landmark location. The Maybourne Beverly Hills is California, through and through.

COMPANY BENEFITS:

  • Medical/Dental/Vision Insurance
  • Company matched 401(k) plan
  • Company matched Health Savings Plan
  • Flexible Spending
  • Paid Holidays
  • Paid Time Off

  • Paid Sick Leave
  • Employee Assistance Program
  • Parking
  • Employee Recognition Programs
  • Colleague meals
  • Colleague Referral Incentive program

*The Maybourne Beverly Hills participates in E-Verify.*