Vertical Marketing Manager

2 weeks ago

Brea, United States ViewSonic Corporation Full time
Job DescriptionJob DescriptionSalary: 116-138K

Supervision

Reports to: Director, Marketing Communications

 

Come grow with us

Working at ViewSonic is a unique opportunity to do rewarding, meaningful, high-visibility work for a global leader in visual technology. At ViewSonic, we are celebrating over 3 decades of excellence, carrying on the same entrepreneurial spirit and innovation we’ve had since 1987. Our brand and products are well-known throughout the industry. As a result, we are growing quickly and are looking for energetic, motivated team members to expand our nest.

 

Your Role and Impact

We are seeking an experienced and highly motivated Vertical Marketing Manager (VMM) to lead our marketing efforts in the public sector, including federal, and SLED sectors. The ideal candidate will have a deep understanding of the government market, including its trends and challenges. You will be responsible for developing and executing marketing strategies, building content and marketing campaigns that effectively target customers and drive revenue growth, dealing with RFPs and processes at the federal and state level. You will oversee RFPs and determine requirements, product needs, and timelines in collaboration with internal Sales and PM teams.

 

Day to Day Responsibilities

  • Develop and execute marketing strategies to effectively target government customers, including federal, state, and local agencies
  • Conduct market research and analysis to stay up-to-date on government market trends, competitive landscape, and customer needs
  • Develop and execute multi-channel marketing campaigns, including email, social media, webinars, events, and content marketing
  • Create compelling marketing collateral and messaging that effectively communicates the value of our products and solutions to government customers
  • Collaborate with the sales team to identify key accounts and develop account-specific marketing plans
  • Build and maintain relationships with key public sector customers, industry associations, and other stakeholders to strengthen our brand and reputation in the market
  • Work closely with internal teams, including product management, sales, and customer success, to ensure alignment on marketing strategies and initiatives

 

Your Profile

  • BA in Marketing, Business Administration, or related field
  • 7+ years in marketing with a focus in the government space
  • Deep understanding of the public market, including its trends, challenges, and opportunities
  • Strong understanding of marketing principles and practices, including account-based marketing and demand generation
  • Proven track record of developing and executing successful marketing campaigns
  • Excellent written and verbal communication skills, with the ability to communicate complex concepts to both technical and non-technical audiences
  • Strong analytical skills, with the ability to analyze market data and customer insights to inform marketing strategies
  • Excellent project management skills, with the ability to manage multiple projects simultaneously
  • Ability to work effectively in a team environment and collaborate with cross-functional teams
  • Passion for technology and visual display is a plus


What’s in it for you:

  • Medical, Dental and Vision insurance options
  • 401k with company match
  • Paid Time Off
  • Company provided equipment

 

Work Environment & Requirements

  • Office Presence: Hybrid; 3 days in office, 2 days local offsite
  • Environment: Normal office conditions
  • Physical Effort: Work requires infrequent physical demands
  • Hazards: Negligible, little or no exposure to hazards

 

At ViewSonic, our mission is to provide excellence in visual experience by combining, products, solutions, and ecosystem developments. We celebrate and support diversity and are committed to creating a respectful and inclusive environment for all employee-partners. ViewSonic does not discriminate on any basis covered by appropriate law, and all employment is decided based on qualifications, merit, and business needs.

 

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and requirements.


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