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Director of Marketing

3 months ago

Owensboro, United States Owensboro Racing & Gaming LLC Full time
Job DescriptionJob Description

Opening in 1st quarter of 2025, Owensboro Racing & Gaming will be CDI’s newest state-of-the-art venue featuring 600 state-of-the-art historical racing machines (HRMs), a retail sportsbook, simulcast wagering and multiple food and beverage offerings.

We are actively seeking a Director of Marketing to stand-up, oversee, coordinate and participate in the development of marketing strategies for the organization to increase profitability among customers.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Oversees the hiring, training, development and supervision of Marketing department staff
  • Plans and organizes workloads and staff assignments as well as trains, motivates and evaluates assigned staff
  • Establishes department standards, guidelines, and objectives, and maintains other administrative processes such as budget and staffing to ensure proper planning and efficient operation of assigned areas
  • Collects and analyzes target market data and trends to implement effective marketing approaches
  • Develops and executes marketing campaigns, advertising, and promotional activities to ensure the achievement of maximum profitability
  • Oversees the development and execution of special events to increase property visitation
  • Collaborates with executives and other departments to develop growth plans for the organization and maintain organizational standards
  • Coordinates with outside vendors and prepares contracts in the execution of promotions and campaigns
  • Identifies opportunities to strengthen customer relationships as well as new market segments to provide support for the organization’s operational strategies
  • Interacts directly with guests to develop relationships as well as strengthen the facility’s position as a strong corporate citizen and valuable community partner
  • Builds and implements the property Branding, Advertising, Promotional, Players Club, Player Development, and Public Relations strategies that effectively meet the property’s operational needs
  • Maintains knowledge of the organization’s current and emerging products and services to effectively promote them
  • Assists with the preparation of the departmental budget and operating forecasts while maintaining related records and files
  • Performs other duties as assigned 

REQUIRED SKILLS AND ABILITIES

  • Demonstrated ability to lead people and obtain results
  • Demonstrated ability to strategize and plan over a one-to-three-year period
  • Thorough knowledge of market developments, strategies, and practices
  • Strong public speaking/presentation and communication skills
  • Strong skills in Microsoft applications and other necessary computer applications

EDUCATION AND EXPERIENCE

  • Bachelor’s Degree in Marketing, Communications, or related field
  • Master’s degree or additional certifications preferred
  • Six to seven years of progressive experience in marketing
  • Gaming or hospitality knowledge preferred
  • Must obtain valid gaming license, where applicable

PHYSICAL REQUIREMENTS & WORKING CONDITIONS

  • The employee will be required to sit for extended periods of time.
  • While performing the duties of this job, the employee is frequently required to sit or stand; walk; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear.
  • The employee may be required to lift and/or move up to 25 pounds.
  • The noise level in the work environment is usually moderate to loud.
  • The employee may be exposed to smoke when on the floor of the gaming room.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Equal Opportunity Employer

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