Marketing Manager
4 weeks ago
With the mission of "Unleashing the potential of the manufacturing industry," CADDi strives to create a world that can realize each manufacturer’s strength to create a flat, non-hierarchical relationship between customers and manufacturers.
We are challenging to transform the entire manufacturing supply chain from both upstream and downstream and to create an infrastructure that encourages companies with global potential to grow. We welcome those who can share CADDi's mission, vision, and culture.
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts and help drive our business growth to new heights in our fast growing startup. You will work closely with the global CEO and Director of Marketing in defining and executing strategies to drive revenue growth, manage sales and marketing teams, and expand our market presence in the US market.
As the Marketing Manager of our fast-growing startup, you will have a significant impact on our company's success and growth trajectory. If you're excited about the opportunity to make an impact in a fast-paced startup environment and you have the skills and vision to drive our marketing efforts, we invite you to join us and lead our marketing efforts.
Job Responsibilities
1. Develop ABM strategy and execution: Collaborate with the leadership team to define and execute a comprehensive Account Based Marketing Strategy. Define target customer segments, positioning, messaging, and take any marketing approach to attract defined prospects.
2. Brand Development: Build and nurture a strong brand identity for CADDi in the manufacturing industry. Ensure brand consistency across all marketing channels.
3. Lead Generation: Develop and oversee lead generation strategies to acquire new customers. This includes offline and online marketing, event marketing, community marketing, seminars /webinars, trade shows, content marketing, email marketing, SEO, SEM, and social media campaigns. Strong collaboration with the BDR/SDR team is also required.
4. Product Marketing: Collaborate with the sales team to develop effective product positioning and messaging. Create marketing materials to support product launches.
5. Content Creation: Create compelling and relevant content, including blog posts, ebooks, whitepapers, webinars, videos, and social media content, to attract and engage our target audience.
6. Team Leadership: Build and lead a high-performing marketing team. Set clear goals, provide coaching, and foster a collaborative and innovative work environment.
7. Partnerships and Alliances: Identify strategic partnerships and alliances that can enhance our market presence and customer acquisition efforts.
Requirements
With these responsibilities in mind, our “Ideal Candidate” should possess the following attributes:
- A proven experience in ABM marketing leadership roles, preferably within the SaaS industry.
- Experience in online and offline marketing and various digital marketing, design, and analytics.
- Strong business acumen with the ability to make strategic decisions that drive growth and profitability.
- Possess a strong background in SaaS marketing strategies, CRM/MA/peripheral tools, and best practices.
- Marketing savvy, loves marketing and knows wide variety of marketing approaches of best practice companies
- Strong communication skills and negotiation skills with ability to work effectively with all levels of staff in a collaborative team environment.
- A keen intellect, capable of advanced analytical and critical thinking, able to solve problems, and drive complex decision making.
- Person who is willing to get his/her hands dirty, take ownership to deliver results, do whatever it takes no matter how strategic or operational that work is.
- Financial expertise and the ability to manage budgets and finances effectively
Benefits
- Health Insurance
- 401k
- Stock Options
- Parental Leave
- Annual Leave
- Referral Bonuses
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