Marketing Manager

3 weeks ago

Chicago, United States Vetted Pet Health Full time

At Vetted, we are focused on building a new way of veterinary care ensuring that pets have the best access to whole-istic preventative care focusing on pets' health and wellness.

We are seeking a dynamic and results-oriented well-rounded Marketing Manager to join our team. The ideal candidate will have a strong B2C background in marketing management (digital, email, local marketing, in-store marketing, sales scripts, and preferably retail store/stores, sales promotion, events, and offline advertising).

This role requires a person to manage marketing and sales to consumers, the ability to work with strategic goals and plans, a creative mindset, and a team player who is a people person (who really loves pets).

Our audience is younger pet parents in major urban areas. The Marketing role needs to be able to focus on two types of marketing: existing customers focusing on upsell and loyalty, as well as recruiting new customers - in equal capacity.

Responsibilities:

  • Marketing Planning:
    • Develop and implement comprehensive marketing plans, online and offline, to increase brand visibility and drive customer booking.
  • Social Media Management:
    • Manage freelance writers, contributing designers, and advertising specialists, across social platforms to engage with locally segmented target audience.
    • Manage the creation and aggregation of compelling content meeting multiple marketing goals
  • Email & CRM Marketing:
    • Plan and execute email marketing and text-based campaigns, including overseeing design templates, and actionable content. Analyze campaign performance and focus on continuously improving performance.
  • Local Marketing:
    • Including geo-based mobile campaigns, context-based messaging, and location-based targeting in real-time.
  • Offline Marketing:
    • Including local advertising, marketing communications production, print materials, customer community events, and marketing & sales presentations.
  • Analytics and Reporting:
    • Monitor and analyze key performance indicators (KPIs) to measure the success of digital and overall marketing efforts, as an ongoing business routine.
    • Provide regular reports and insights to the marketing team, highlighting areas for improvement and optimization.
    • Stay informed about competition, industry trends, and emerging technologies and educate the team about relevant and new findings
  • Collaboration:
    • Collaborate with cross-functional teams, including design, sales, and product teams, to ensure alignment and consistency in messaging across all channels.
Qualifications:
  • Marketing Management experience
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Proven experience of 4-5 years in digital marketing, social media and local marketing, - a must. Experience in consumer facing retail marketing, in large cities - an advantage
  • Creative mindset with the ability to think strategy and execute promptly.
  • Excellent written, verbal and in-person communication and presentation skills.
  • Analytical mindset with the ability to interpret data and draw actionable insights related to sales.
  • Strong project management and organizational skills.
Benefits:
  • Competitive salary
  • Health, dental, and vision insurance
  • Retirement savings plan
  • Professional development opportunities
  • Dynamic and collaborative work environment

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