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New Home Sales Specialist
2 months ago
Smith Douglas Homes is recognized as one of the fastest-growing, residential home-building companies in the U.S. and a certified Great Place to Work™ as rated by our employees in 2022, 2023 and again in 2024. Smith Douglas Homes offers careers throughout the South and across various departments. From Construction to Sales and Accounting to Marketing, each member of the Smith Douglas Homes team is a critical part of our success. We are seeking experienced, licensed New Home Sales Specialists to join our newly established Central Georgia Division. In this role, you will have the opportunity to significantly enhance the quality of life for our customers and yourself.
As a New Home Sales Specialist you are responsible for selling homes within the guidelines and operating standards of Smith Douglas Homes to ensure operational success and established sales goals are met.
Responsibilities:
- Achieve and exceed established sales goals.
- Consistently monitor and analyze data and trends (i.e., community traffic assessment, market research)
- Assist in determining new home prices, home site premiums and release of home sites
- Assist in training new Sales Agents and Sales Assistants as needed.
- Complete scheduled sales activities:
- Track “Home Definition Due” dates per the community Slot Schedule
- Complete a Home Definition
- Finalize options and Selections as part of the Purchase Agreement
- Confirm Homeowner Orientation and Final Loan Approval dates to all parties (buyers, Realtors and ‘outside’ lenders, when applicable)
- Ensure community plat board is completely updated, properly showing which home sites are available, on hold status, sold, etc.
- Fully document in CRM all notes and correspondence with Leads, Prospects, Buyers, Realtors and Lenders
- Complete competition studies monthly, and monitor changes and additions to community’s current competition
- Develop and maintain a consistent Realtor outreach and networking programs.
- Implement a consistent and effective follow up marketing campaign, as needed to secure sales.
- Maintain upkeep of sales center, model homes and Production Inventory homes weekly.
- Demonstrate amenities and unique architectural and design features of homes and home sites directly to prospects.
- Understand and utilize the established sales process when demonstrating homes and home sites.
- Record prospect and buyer information in CRM daily on the day the call or visit occurred.
- Monitor the mortgage loan process and provide timely assistance to purchasers, co-op agents, outside lenders (when applicable), closing attorney and coordinators as needed.
- Communicate website updates and needed changes to Marketing staff as needed.
- Participate in weekly Community Builder Meetings to resolve and uncover issues.
- Place and monitor all on-site signage as needed (home site signs, inventory signs, open house signs, etc.).
- Attend and serve as host or hostess at all Grand Opening and homeowner parties. Review marketing standards and guidelines for specific duties and responsibilities at these functions.
- Define and maintain all prospects as outlined in CRM and be prepared to review at weekly sales meetings.
- Monitor and maintain record of all Product Development Changes, and inform Prospects and Buyers as needed in a timely manner.
- Maintain current base pricing and option prices on website listing services.
- Maintain accurate listings on all “spec” homes as they are set up in the MLS system and update listings as needed for price changes, plans, and any changes deemed necessary for incentives.
- Ensure proper staffing of Sales Center/Model Homes during business hours and all collateral and supplies are well stocked and consistent with division and company specifications.
- Additional duties and performance standards to be discussed.
Qualifications/Experience:
- Active State Real Estate License required.
- Minimum 3 years of onsite new home sales experience.
- High School Diploma or GED Equivalent. College degree preferred.
- Excellent verbal and written communication skills.
- Understanding of establishing and achieving sales goals.
- Ability to prospect, build relationships and develop effective marketing strategies.
- Results oriented individual with proven track record converting leads.
- Proficiency with MS Office and sales CRM software.
- Ability to work evenings, weekends, and some holidays is required.
We are an equal employment opportunity employer and a certified Drug Free Workplace.
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