eSports Marketing Specialist

4 weeks ago

Plano, United States BENQ AMERICA CORP Full time
Job DescriptionJob Description

Join the BenQ Team

Are you ready to be a part of a globally trusted brand where cutting-edge technology meets exceptional talent? BenQ is an award-winning display solutions provider for lifestyle and business, including gaming monitors, projectors, and interactive displays like BenQ Board for education. Our core values focus on "Bringing Enjoyment 'N' Quality to Life."

BenQ's eSports Line of Business, ZOWIE, is hiring an eSports Product Marketing Specialist. This role will be responsible for optimizing strategic marketing content, digital marketing planning and execution, data analysis, social media management, and supporting operations. There is a strong focus on the target audience and customer engagement, extending to event organizers, LAN centers, and other businesses.

Duties & Responsibilities:

  • Plan and execute esports product go-to-market campaigns, covering each touchpoint from awareness and consideration to consumer conversion
  • Create compelling campaign messaging and content that resonates with target audiences and drives interest and attendance
  • Facilitate all digital marketing activities according to a structured calendar, including scheduling and organizing campaigns, promotions, and other marketing initiatives across various digital channels such as email, social media, and online advertising platforms
  • Perform ongoing keyword discovery, expansion, and optimization.
    • Optimization includes copy and landing pages for search engine marketing, recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
  • Publish daily organic content to build meaningful customer connections, increases brand awareness and encourages community members to engage with the brand
  • Collect and analyze data using Google Analytics 4 to identify trends and insights related to digital marketing campaigns on the website, including email marketing, CPC ads, organic search, and social media

Required Experience, Knowledge, Skills, and Abilities:

  • Minimum of 2-5 years of proven experience in product marketing or social media/ digital marketing
  • Knowledge of the overall PC & Console esports market & related products & games
  • Relationship builder with excellent interpersonal, effective oral and written communication
  • Detail-oriented and able to work well under deadlines and perform multiple tasks effectively and concurrently in a changing environment
  • Good understanding of Google Analytics with an ability to organize, track, and analyze data per campaign
  • Active player of current FPS eSports titles (Valorant, CS2, COD…)
  • Prior experience with on-site operations of events
  • Proficient in using Microsoft Office suite

Education:

  • Bachelor’s degree required: Business, Marketing and Communications, or related field preferred

Position Type:

  • Full-Time
  • Office Based

Compensation:

  • Based on experience, we offer a competitive base salary plus bonus

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