Digital Marketing Specialist

7 days ago

Plano, United States The Cavco Family of Companies Full time

At Cavco Industries, Inc. (NASDAQ CVCO), our 7000 team members are at the heart of everything we do. We design and produce quality, affordable factory-built homes. We are also a leading producer of park model RVs, vacation cabins and factory-built commercial structures. In addition to providing competitive pay and benefits, we provide opportunities for development and upward mobility, while investing in the communities we serve. Our values are our foundation. We're constantly striving to diversify our teams to ensure we have the best and brightest talent. We're deeply committed to creating an inclusive and equitable workplace where each person can contribute.

This full-time, on-site position is a member of a team of digital marketing specialists that plans and executes marketing activities with a focus on Cavco's retail and manufacturing partners.

This role requires liaising with a variety of on-site and off-site departments and daily collaboration between marketing team leadership and direct reports while coordinating shared resources (in-house or external writers, graphic designers, etc) to execute marketing activities to plan.

The Digital Marketing Specialist assists with the production of marketing collateral and retail promotions, maintains and updates website content, performs retail partner onboarding and virtual training, and assists with email campaigns, industry events and tradeshows and social media. You will act as an internal and external subject-matter-expert (SME) who understands the unique digital marketing challenges and opportunities faced by offsite housing manufacturers and retailers backed by data. Additionally, the DMS produces scorecards and reports to regional sales and manufacturing partners.

RESPONSIBILITIES

  • Cultivate valuable relationships with Cavco's manufacturers and retail partners that, in turn, create value for our end customers.
  • Liaise with creative teams to manage and produce marketing campaigns, promotional materials and sales collateral.
  • Provide ongoing support of retail partners by coordinating and optimizing customer onboarding, webinars, training and reporting.
  • Produce scorecards and metrics to measure and evaluate the performance of key marketing channels and communicate those finding to leadership.
  • Conduct market research to identify customer trends, competitor offerings and demographic data.
  • Discover, manage and optimize external marketing channels, including media platforms to be used to relay product messages to customers.
  • Update and maintain the company's various brand websites and microsites and interact with and train the field sales staff to keep digital channels up to date and attractive.
  • Maintain CRM tools for accurate lead tracking, communication campaigns and reporting.
  • Create innovative marketing campaigns based on robust data and present the recommendations to management.
  • Support various disciplines across the Marketing & Communications department to ensure timely execution of projects.
  • Help in outbound and inbound marketing activities by providing expertise in certain areas such as events planning, advertising, optimization, and content development.
SKILLS & QUALIFICATIONS:
  • Bachelor's degree in marketing, communications, or a related field or equivalent demonstrated work experience.
  • 3+ years of marketing communications experience with hands on experience with CRM and CMS tools, Google Analytics, Google Adwords, Google My Business.
  • Previous experience hosting webinars, performing online demos and providing training in a virtual environment.
  • Strong grasp of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams, OneDrive and Sharepoint).
  • Experience with modern project management software and tools.
  • Up to date on marketing trends and best practices.
  • Strong written and verbal communication skills with an ability to write and edit content with an attention to detail.
  • Ability to effectively prioritize and manage multiple projects simultaneously.
  • Critical thinking and problem-solving skills with a bias for action.
  • Ability to work with teams and collaborate.
PREFERRED SKILLS & QUALIFICATIONS:
  • Experience working in a fast-paced corporate and/or agency environment
  • Basic Adobe CC operations (Photoshop and Illustrator in particular)
  • Social Media Management and Content Calendar experience is a plus
  • Corporate level Retail industry experience is a plus
  • Previous Project Management administration is a plus


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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