Senior CRM Analyst

1 month ago

Minneapolis, United States NBCUniversal Full time
Job DescriptionJob DescriptionCompany Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

NBC Sports Next is where sports and technology intersect. We’re a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within our three groups: Youth & Recreational Sports; Golf; and Emerging Media.  

At NBC Sports Next, we make playing sports better through innovative technology and immersive experiences for athletes, coaches, players and fans. We equip more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, the largest youth sports club, league and team management platform; GolfNow, the leading online tee time marketplace and provider of golf course operations technology; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, and coaching, tips; TeamUnify, swim team management services; and GoMotion, sports and fitness business software solutions.  

At NBC Sports Next we’re fueled by our mission to innovate, create larger-than-life events and connect with sports fans through technology that provides the ultimate in immersive experiences.  

Come join us as we work together as one team to innovate and deliver what’s Next.

Job Description

  • Maintain customer contact & deployment calendars and work with team to ensure all campaigns are planned, executed, and wrapped up. 
  • Manage and execute email and text channel marketing technical systems. Manage technical email and text system administrators.
  • Work cross-functionally with internal teams (Brand marketing, CRM, Ad Sales, etc.) to execute sophisticated email and mobile journeys, automations, behavioral, transactional, and triggered campaigns.
  • Ability to set up and deploy campaigns within Salesforce Marketing Cloud (SFMC). This includes creation and implementation of email, SMS, and push.  Understanding of data extensions, Journey Builder, and Automation Studio.
  • Ensure quality execution of campaigns, communication of and adherence to corporate policies, legal and regulatory requirements (ex: GDPR, CCPA) and departmental procedures.
  • Work with developers to ensure accurate customer-facing data is displayed correctly in corresponding emails and app communications. 
  • Publish timely, actionable results. Report on, and analyze, campaign performance data, and provide recommendations on campaign and process optimization. 
  • Monitor email deliverability, ensuring best practices for data hygiene, privacy, and opt-in standards. 
  • Ensure adherence to all guidelines for spelling, grammar, and punctuation through to legal, footers, CANSPAM etc. 
  • Collect & share competitive & industry trends, new technologies within CRM arena.   
  • All other duties as defined by Marketing Operations leads. 
Qualifications

Requirements:

  • A bachelor’s degree is essential.
  • Strong understanding of CRM & consumer engagement, with knowledge of email best practices, method for testing and optimization
  • 2+ years Salesforce Marketing Cloud experience
  • Hands on experience with enterprise level ESPs and working within mobile marketing service providers for push and SMS.
  • Highly process driven. Experience working with project management tools e.g. JIRA, Teamwork, Asana is a plus.
  • Intermediate knowledge of SQL and database language ideal, as is experience editing and implementing content into HTML email templates.
  • Familiar with web analytics tools, such as Datorama, Looker, Adobe, and Google Analytics.
  • Understanding of data privacy and governance policies.
  • Highly proficient in Microsoft Office suite – most notably Excel and PowerPoint. Experience creating reports and manipulating data in Excel.
  • Strong verbal and written communication skills at all levels of an organization
  • Team player with a positive attitude who thrives in a collaborative work environment.
  • Must maintain regular and acceptable attendance at such level as is determined at the company’s sole discretion.

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.



Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants
and employees without regard to race, color, religion, creed, gender, gender identity
or expression, age, national origin or ancestry, citizenship, disability, sexual
orientation, marital status, pregnancy, veteran status, membership in the uniformed
services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran, you have the
right to request a reasonable accommodation if you are unable or limited in your
ability to use or access nbcunicareers.com as a result of your disability. You can
request reasonable accommodations by emailing AccessibilitySupport@nbcuni.com.

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