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Senior MarTech Analyst

2 months ago

Minneapolis, United States Clifton Larson Allen LLP Full time

CLA is a top 10 national professional services firm where our purpose is to create opportunities every day, for our clients, our people, and our communities through industry-focused wealth advisory, digital, audit, tax, consulting, and outsourcing services. Even with more than 8,500 people, 130 U.S. locations, and a global reach, we promise to know you and help you. CLA is dedicated to building a culture that invites different beliefs and perspectives to the table, so we can truly know and help our clients, communities, and each other.

Our Perks:
  1. Flexible PTO (designed to offer flexible time away for you)
  2. Up to 12 weeks paid parental leave
  3. Paid Volunteer Time Off
  4. Mental health coverage
  5. Quarterly Wellness stipend
  6. Fertility benefits

CLA is growing and seeking to hire an experienced Senior Marketing Technology Analyst to join our talented Information Technology team. The position offers growth, flexibility and a collaborative work environment. In this position you should have the following:

  1. Excellent interpersonal skills with the ability to communicate at all levels.
  2. Strong problem solving and creative skills and the ability to exercise sound judgment.
  3. Most important, demonstrate a high level of integrity and dependability with a strong sense of urgency and results-orientation.
How you'll create opportunities in this Senior Marketing Technology Analyst role:
  1. Support day-to-day usage and operations of tools in the MarTech stack.
  2. Manage oversight of data quality and mappings between systems, proactively making improvements and troubleshooting discrepancies.
  3. Partner with Marketing Technology Manager, Business Product Owner, and CRM team on development and evolution of process standardization.
  4. Collaborate with CRM Analysts on data enrichment and hygiene projects, bringing expertise on how the tools in the stack can support.
  5. Ensure alignment with Marketing Automation team on the Sales funnel, executing a process for tracking and reporting.
  6. Align business requirements to features & functionality of tools proactively looking for improvements.
  7. Troubleshoot issues regarding access, functionality, and synchronization of integrations.
  8. Maintain technical/functional documentation and trainings for end users.
  9. Partner with PowerBi Analyst and Business Champions on developing and refining growth-focused dashboards for enterprise-wide use.
  10. Maintain licensing by aligning allocation per user persona always monitoring capacity limits.
  11. Stay up-to-date with the latest technology trends and best practices, providing recommendations on improvements.
What you will need:
  1. 5 years of relevant experience
  2. Experience with various sales and marketing technologies, including Microsoft Dynamics CRM, marketing automation, and sales enablement tools.
  3. Bachelor's degree in related field required (combination of education and experience may be considered in lieu of degree)
Wellness at CLA

To support our CLA family members, we focus on their physical, financial, social, and emotional well-being and offer comprehensive benefit options that include health, dental, vision, 401k and much more.

CLA is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, disability status, protected veteran status, national origin, or any other characteristic protected by law. EOE/AA Employer/Vets/Disability

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