Motorsport & Outdoor Marketing Manager

3 weeks ago

Winter Park, United States Bonnier LLC Full time
Job DescriptionJob Description

Motorsport & Outdoor Marketing Manager

Bonnier Motorsport & Outdoor Group Events - Remote

Bonnier LLC, the leading outdoor adventure company, is seeking a full-time Motorsport & Outdoor Marketing Manager. Supporting world-class events like the Open Season Sportsman’s Expos, Sand Sports Super Show, Off-Road Expo, and Street Machine Nationals, this position is a great opportunity to help drive marketing for both audience and sales. The position is remote and is responsible for marketing our events to attendees, participants, sponsors and exhibitors. Must reside in CA, CT, FL, IL, IN, KS, MA, MN, NY, NC, OH or WI.

Responsibilities:

Must be a self-starter with direct experience in event marketing. This marketing role will drive event attendance, audience engagement and manage sponsorship deliverables. Manage numerous projects simultaneously and work hand-in-hand with sales, operations and the members of the marketing team to reach spectators, participants, sponsors, and exhibitors, as per the following:

  • Development and execute the day-to-day marketing plans
  • Proactively plan and execute against marketing calendar for consistent on-time delivery of assets and executions
  • Leverage current sponsors and exhibitors to market to their audiences of prospective participants and spectators to grow potential attendees
  • Create programs for social, email and web, that sponsors and exhibitors can use to promote their involvement in our shows
  • Execute promotional and sponsored emails through CRM
  • Continually update event websites and provide weekly website audit/changes report
  • Create content for event social media pages
  • Monitor and engage with feedback on social media pages, surveys, and more
  • Maintain asset library for marketing and sponsorship executions
  • Utilize tracking and conversion analysis to measure effectiveness
  • Generate reports measuring conversion and efficiency of sponsorship campaigns
  • Work collaboratively across multiple departments on creation of presentations, marketing materials, media kits, web-based resources and sponsorship development programs
  • Support onsite event marketing & promotions and overall event operations

Key Attributes:

  • Highly organized, resourceful, flexible and adept at working independently and with teams
  • Self-starter, able to anticipate needs and identify potential challenges and solutions.
  • Ability to communicate clearly and build rapport in writing, in-person and over the phone.
  • Collaborative approach to projects and receptive to feedback.
  • Comfortable and productive in a remote work environment.

Requirements:

  • Bachelor’s degree in marketing or related field
  • Minimum 3 years’ experience in direct event marketing
  • Strong time management skills, ability to multi-task in a deadline-driven environment
  • Desire to be a team player — no task is too big or too small
  • Ability to interact and engage with marketing qualified leads and company stakeholders in a professional manner
  • Experience in WordPress and other website development tools, and Google Analytics is a must
  • Experience in email campaign management – knowledge of Sailthru is a bonus
  • Experience with Adobe CC and other marketing design tools
  • Experience in MS office suite with high proficiency in PowerPoint
  • Experience with social media campaign execution (FB, IG, TikTok, YouTube)
  • Graphic design skills and experience is a plus
  • Passion for the outdoors and or motorsports is a plus
  • Travel required including working weekend events

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