Digital Marketing Specialist

2 weeks ago

Atlanta, United States Hire Ventures, Inc. Full time
Job DescriptionJob Description

Join our growing Atlanta-based team at Hire Ventures, a boutique human resource consulting firm. We are seeking a creative and driven individual to amplify our brand and share our story with potential clients. This role will be at the forefront of our marketing efforts, working closely with the CEO and leveraging expertise to tell our story.

If you are passionate about marketing, storytelling, and have a knack for generating and nurturing leads that turn into successful client engagements, we want you on our team

This is a hybrid role, working primarily on site from our office at the Atlanta Tech Village Buckhead location.

Responsibilities:

  • Deliver on our marketing and sales enablement/client success strategy with a focus on elevating our corporate and employer brand.  This includes creating and leveraging content and thought leadership to attract and nurture contacts and potential clients.
  • Generate engaging social posts, blog posts, case studies, landing pages and LinkedIn articles to attract potential clients and tell our story. Manage content to drive traffic and generate new leads using platforms like LinkedIn, Buffer and Hubspot.
  • Create slide decks for sales, client kick-offs, training, company presentations and company meetings.  
  • Execute the Quarterly NPS Surveys, compile ratings and present findings and client feedback.  Additionally, leverage the opportunity to use positive client feedback, reviews and testimonials in marketing campaigns and on the website.
  • Publish thought leadership content including Case Studies, Whitepapers, Blog Posts, podcasts and other industry content.
  • Gather client stories, feedback, testimonials, or referrals to share and expand our brand. Craft case studies, blogs and social content to highlight engagement success, generate interest and leads and promote the business.
  • Design and manage promotional materials and swag to support our team, build our culture and brand and show client appreciation. This may also include swag for sponsored events, employee and referral partner recognition.
  • Website Management: Oversee the functionality of the Hire Ventures wordpress website, including SEO, hubspot integration, woo commerce, content updates, blog, e-commerce management, and promotions.
  • HR Shop Management: Opportunity to rebrand and relaunch this digital site in 2024…this may include adding new offerings, promotions, and creating customer nurturing for the HR Shop downloads.
  • Create and post B2B content with a focus on thought leadership to increase follower engagement and brand visibility. Bring innovative ideas and initiatives to enhance marketing efforts and brand awareness. Update and promote the Hire Ventures Culture Calendar and other lead-generation resources.
  • Utilize tools like Canva, Buffer, Loom, Hubspot, Google, Microsoft office and WordPress for various marketing activities.  Slack, Trello, Trainual and other internal tools for collaboration and execution on the above.

Requirements:

  • Bachelor's degree in marketing, business, or a related field.
  • Ideally 2+ years of experience in a related industry - must have relevant B2B experience.
  • Tool Proficiency: Experience with Hubspot, WordPress, Google Workspace, Powerpoint and Canva and the latest SEO best practices preferred.
  • Must have excellent communication, have a high degree of personal and professional accountability, and good interpersonal skills (be easy to work with) 
  • Strong analytical and problem-solving skills.

What We Offer:

At Hire Ventures, we believe in nurturing talent and providing an environment where you can grow and thrive. You'll be part of a dynamic team that values innovation and delivers results to our growing client base. We offer competitive & flexible compensation, excellent benefits including 401k match and PTO, opportunities for professional development, and a chance to make a significant impact in a growing industry.


 

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