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Sales and Marketing Director

4 months ago

Marblehead, United States Otterbein SeniorLife Full time
Job DescriptionJob Description

Overview

Otterbein SeniorLife Communities strive to enrich individual life journeys for those we serve, by providing high quality service in a cheerful, timely manner and by communicating, coordinating, and cooperating with others to attain goals.

Otterbein has an employment opportunity for a Sales, Marketing and Communications Director - the leader of the Otterbein Marblehead Marketing and Communications Team. The ultimate objective of the position is to meet or exceed occupancy objectives and sales goals by managing all activities associated with the sales, marketing and communications processes. The marketing and communications aspects of the role includes lead generation and demand development activities for all levels of care. In addition the Marketing and Communications Director has direct sales responsibility for independent living cottages and apartments. In this role, the position is responsible to initiate contact with prospective residents (and /or their families), nurturing the relationship and ultimately closing the sale and admitting the prospect to the community.

In both of these roles, the Marketing and Communications Director must possess the ability to effectively articulate the Otterbein value proposition, develop and manage the contact and lead database, make outbound calls to provoke interest and yield on campus or on location appointments, conduct appointments and tours to complete the process; and represent Otterbein at various public functions.

Otterbein Marblehead is situated on 47 acres of land two blocks from the shores of Lake Erie, and just outside the gates of Lakeside Chautauqua - in the heart of Ohio's northern shores and islands vacation destinations. This senior care community features 57 independent living patio homes and apartments, 37 assisted living care units, and 20 "5-Star" nursing care suites (in two innovative "GreenHouse" homes.

Office space for the role is in a beautiful patio home office at the Otterbein Marblehead location. The position offers a generous base salary ranging from $55,000 to $65,000 (adjusted based on experience); and an "uncapped" incentive plan.

If you enjoy marketing, sales and a dynamic environment we would love to talk to you. Otterbein will provide training on our Industry if you are a successful and driven marketing and sales professional.

Responsibilities – Marketing, Sales and Communications

  • Develop and maintain sales funnels for independent living and healthcare prospects and execute a series of events/activities to increase the number and quality of new prospects added to the top of the funnel, and the number and quality of prospects moved down through the funnel, ultimately to sales close/admission, and ongoing resident satisfaction.
  • Meet/exceed sales goals, including meet/exceed Critical Success Factors such as outbound calls, one-on-one appointments, campus tours, lead generation/follow-up and target ratios. This includes productive calls, effective appointments and tours, appointment to call ratio targets, sales closes, close to appointment ratios and move-ins
  • Optimize community census, financial results, and resident satisfaction for "Otterbein" independent living residences and healthcare beds
  • Develop, maintain and execute a detailed "Marketing and Sales Plan" – inclusive of programs to improve sales, collateral, public relations, advertising, internal and external events and programs, etc.:
  • Use sales forecasting and strategic planning to ensure increased census of Otterbein services, analyzing business developments and monitoring market trends.
  • Coordinate and participate in promotional activities (open houses) and public functions, working with the public, leadership, and potential residents/family members, to market and promote our services.
  • Represent Otterbein at various public functions, such as open houses, senior center/chamber/church/etc. seminars or meetings, and answering questions posed by persons interested in Otterbein.
  • Conduct tours for potential residents and families.
  • Formulate, direct, and coordinates marketing and promotional efforts.
  • Work in conjunction with the Home Office Marketing Team, and the Otterbein resident events and program development teams; to optimize the Otterbein unique selling proposition, promote Otterbein's mission and objectives and create leverage throughout the organization.
  • Continually update the CRM, with all activity such as walk-ins, calls, letters, invitations, etc. and analyze and use data to drive sales results.
  • Build relationships with existing and new prospective residents and move them effectively through the Otterbein Healthcare "Sales Funnel."
  • Answer incoming calls and walk-ins, conduct campus tours, sales calls, home visits, luncheons, and all duties related to lead generation and follow-up.
  • Develop and strengthen collaborative working relationships with internal departments and staff including identifying and helping address areas of improvement to enhance the quality of living at Otterbein.

Qualifications

  • Proven track record of successful sales experience
  • B.S. in Marketing or Business Management preferred, or equivalent experience.
  • Mission-driven passion for serving older adults
  • Ability to develop strategic and tactical sales plans to meet/exceed objectives
  • Excellent customer service skills, good judgement and decision-making skills
  • Excellent communication skills: listening, verbal and written
  • Must be detail oriented, able to prioritize and utilize effective time management skills and be flexible to adjust to impromptu situations on a regular basis

BENEFITS*

Medical insurance with free virtual doctor visits

Pharmacy Benefits

Vision and dental insurance

Paid Time off that accrues immediately

Paid Holidays

Life insurance

Retirements Savings with a 401(k) or 403(b) with company match

Get access to 50% of your wages before pay day through PayActiv

Employee sponsored fund for employees in need

Employee Assistance Program (EAP)

Tuition Assistance

*Some benefits are based on hours worked

If you are a Resort or Hospitality Sales and Marketing Director we would love to see you apply

Apply today and begin a meaningful career as a Sales and Marketing Director at Otterbein Marblehead