Media Marketing Manager

3 weeks ago

Farmington, United States Digital United Full time $85,000 - $95,000
Job DescriptionJob Description

We will be accepting resumes from the following states: CT, MA, FL, IA, IL, IN, NC, SC, OH, NY, PA, UT, MO,OK, TX 

The Media Marketing Manager is a mid-level role that encompasses Strategy, Execution and Management that will be hands-on to develop, plan and buy traditional and digital media plans. As a strategic marketing and client communication guru on the team, you will be entrenched in your clients’ businesses and their campaigns. You will lead your clients’ campaign strategy, develop relevant media/marketing plans, and drive campaign optimizations across multiple channels to meet goals and objectives.

Responsibilities

  • Immerse yourself in your clients’ business and key objectives to inform their media and marketing strategy.
  • Lead the mediate.ly campaign team in executing on that strategy to meet campaign goals.
  • Plan, negotiate and buy local and national digital and traditional media for your clients’ media campaigns. Internal team will buy and manage PPC, Paid Social, Programmatic. This role will direct media mix within the plan.
  • Use media planning tools—Mediaocean, Scarborough, SQAD, Nielsen, Roku—and other industry research and client’s historical campaign data to develop media plans.  
  • Work with and provide clear direction to your Campaign Specialists on media plan development and tactical execution of digital media by channel. Serve as a resource for Specialists for advice and counsel.
  • Must be able to connect the offline and online media channels to build and present cohesive media plans.  
  • Work with Analytics and Traffic Ops to ensure proper campaign setup and tracking. Quality control is a must.
  • Oversee flighting and budget management for your campaigns. Recommend changes as necessary to meet overall goals.
  • Lead communication with your clients, ensuring white glove service with deep knowledge of their industry, business, and active campaigns. Lead weekly reporting call with client, highlighting key insights, recent optimizations, and recommended actions.
  • Keep on top of industry news and develop POVs to communicate relevant updates to the team/clients.
  • Engage with media vendors on a regular basis. 
  • Grow assigned accounts through successful leadership and strategic recommendations.
  • Anticipate and navigate around potential pitfalls and know when to escalate issues
  • This position is client-facing 

Qualifications

  • A minimum of 5 years of agency or equivalent experience at a media publisher and experience in marketing and/or media
  • Experience using media planning & buying tools such as Mediaocean, preferred, Scarborough, SQAD, Nielsen, etc. 
  • Knows how to plan Broadcast, cable, terrestrial radio, OOH and print media 
  • Focus on strategy to provide thought leadership on all managed accounts combined with the ability to jump into the native platforms and our data dashboard to monitor performance.
  • 2 – 4 years of Paid Search/Social/Display campaign management (At least 1 channel, preferably multiple)
  • 2 – 4 years of digital analytics / reporting experience (Google Analytics is a plus)
  • Ability to break down complex data sets and marketing ideas into information that is digestible and informative to an end client.
  • Excellent communication and collaboration skills using MS Office tools to present to clients or internal stakeholders. 
  • Excellent quantitative and qualitative skills
  • Strong attention to detail
  • Ability to work well under pressure in a fast-paced environment – flexibility and adaptability are essential
  • Excitement, drive, and hunger to build relationships, solve problems, and exceed client expectations
  • Passion for asking “why?” paired with natural curiosity and desire to learn
  • Ability to sustain attention and concentration for extended periods of time.
  • Ability to efficiently manage time to complete tasks within deadlines.  Excellent quantitative and qualitative skills
  • Strong attention to detail
  • Ability to work well under pressure in a fast-paced environment – flexibility and adaptability are essential
  • Excitement, drive, and hunger to build relationships, solve problems, and exceed client expectations
  • Passion for asking “why?” paired with natural curiosity and desire to learn
Physical Requirements:
  • Sedentary Work: This role primarily involves sitting at a desk for extended periods. The associate manager will spend significant time working on a computer, which includes typing, viewing a monitor, and using a mouse.
  • Mobility: Occasional standing, walking, and moving around the office or work environment may be required.
  • Visual Acuity: Must have the ability to work on a computer for long durations. This includes the ability to see details at close range, read and interpret data, and distinguish colors (essential for analyzing digital ads).
  • Manual Dexterity: Frequent use of hands and fingers to operate a computer keyboard, mouse, and other office productivity tools.
  • Communication: Ability to communicate effectively through spoken word and written correspondence. This includes frequent interaction with team members, clients, and vendors.
  • Hearing: Must be able to hear and understand verbal communication in person and via electronic means (phone calls, virtual meetings, etc.).
  • Work Environment:
  • Remote Office or Office Setting: This position typically operates in a professional office environment. Remote work options may be available based on company policy.
  • Equipment Used: Standard office equipment such as computers, printers, copiers, and telephones.
Other Requirements:
  • Travel: Minimal travel may be required for meetings, conferences, or training sessions.
  • Work Hours: Standard business hours with occasional need for extended hours or weekends to meet deadlines or attend meetings.

The Perks

  • The best co-workers you’ll ever find
  • Unlimited PTO
  • Medical, Dental, Vision, 401k
  • Annual bonuses for all levels
  • Ongoing training opportunities
  • Planned outings and team events (remote workers included)

An Equal Opportunity Employer

We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.

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