Market Director

Additional Information
Job Number24166622
Job CategoryFood and Beverage & Culinary
LocationThe Times Square EDITION, 701 7th Avenue, New York, New York, United States, 10036VIEW ON MAP
ScheduleFull Time
Located Remotely?N
Position Type Management

JOB SUMMARY

The Director of Culture and Entertainment serves as the direct connection between the hotel and the local community. Their primary responsibility is to assure that each EDITION hotel has a deep relationship with the locale and the people who live in that city. They provide strategic direction and execution around cultural positioning for the hotel overseeing programming, partner relationships and initiatives/events to ensure the hotel remains relevant and connected to their target audience driving brand awareness and financial performance. This role leads property level activities aimed at developing unique programming opportunities and creating strategic local partnerships. 

Using social platforms, traditional and non-traditional marketing, PR and their deep personal relationships, the role is responsible bringing the EDITION luxury & lifestyle atmosphere and experience to life in the hotel giving locals and tourists ongoing reasons to frequent the hotel. The individual is also responsible for orchestrating PR worthy culturally relevant events that create awareness, understanding and interest through distinctive use of social networking, media and coverage in targeted publications. They create and subsequently implement annual strategic plans focused on building long-term, value-based customer relationships to bring the right business to the bars, nightclub venues, restaurants, and event spaces to keep the hotel top of mind for both the hotel guest and the local community.

 

CANDIDATE PROFILE

Education and Experience

• High school diploma or GED; 6 years’ experience in the related professional area.

OR

• 2-year degree from an accredited university in Food Service Management, Hotel and Restaurant Management, Hospitality, Business Administration, or related major; 4 years’ experience in the food and beverage, culinary, event management, or related professional area.

 

Preferred:

• 4-year degree from an accredited university in Food Service Management, Hotel and Restaurant Management, Hospitality, Business Administration, or related major.
• 6 years’ experience in bar operations, in a boutique or high-end bar or night club environment.
• Familiarity with the entertainment industry and demonstrated ability to make connections with high-profile clientele.

 

CORE WORK ACTIVITIES

Driving Brand Awareness for the Hotel and the Brand: 

• Develops and executes a comprehensive hotel program, leveraging knowledge of industry and entertainment concepts to create a memorable and unique customer experience.
• Plans and execute events and activations against brand pillars throughout the calendar year, including Design Artistry, Culture & Entertainment, Sustainable Wellbeing, Food & Beverage​.
• Assists in development of pre-opening planning, such as business positioning of the hotel, bar, night club and other outlets.
• Aligns strategy with Sales, Marketing, and Public Relations (PR) strategies to maximize revenue and market penetration that are consistent with the brand business strategy.
• Supports Sales and Marketing strategies by focusing on high profile leisure sales, high value events, and targets “high-profile” guests and companies.
• Identifies high-profile guests and partners; determines communications plan and manages outreach & retention.
• Assesses market position and recommends product and service needs and changes necessary to meet sales and marketing objectives consistent with brand goals.

 

Enabling Teamwork and Championing Operational Excellence:

• Collaborates with Property Sales and Marketing, Operations, F&B, Finance, Revenue teams, agencies, and all other key partners.
• Partners with the corporate EDITION brand team and brand partners to determine and develop partnership & sponsorship strategy and tactics for key activations.
• Coordinates and participates in sales presentations, client meetings, and site inspections prior to key events, as required.
• Develops strong partnerships with local public relations and media firms to further increase brand/product awareness.
• Shares best practices and key learnings with other Directors of Culture & Entertainment to enhance EDITION’s brand experience. 

 

Providing Exceptional Guest Service:

• Executes exemplary guest service to drive guest satisfaction and loyalty before, during and after programs/events.
• Serves the guest/client by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to EDITION.
• Gains understanding of the hotel’s primary target customer and service expectations; serve the customer by understanding their business, business issues and concerns, to offer better business solutions both prior to, and during the program/event.
• Implements the brand’s service strategy and applicable brand initiatives in all aspects of the guest experience.
• Focuses on building long-term, value-based client relationships that enable achievement of sales objectives.

 

Additional Responsibilities:

• Informs and/or update the executives, the peers and the subordinates on relevant information in a timely manner.
• Provides information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
• Analyzes information and evaluating results to choose the best solution and solve problems.
• Order and purchase equipment and supplies.

 

Other

• Must be on hotel property as required and attend all key meetings and events.
• Works with Human Resources, Engineering and Security to ensure compliance with local regulation and requirements.

 

MANAGEMENT COMPETENCIES

Leadership

• Adaptability – Develops strategies and identifies resources to implement and manage change; models flexibility in adjusting priorities; and communicates the need for change in a positive way that encourages commitment.
• Communication - Actively listens and uses appropriate communication styles to deliver complex information in a clear concise way and influences others to accept a point of view, gain consensus, or take action.
• Problem Solving and Decision Making - Models and sets expectations for solving complex problems, collecting and comparing information to evaluate alternatives, considering their potential impact before making decisions, involving others to gain agreement and support, and guiding others to implement solutions.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

 

Managing Execution

• Building and Contributing to Teams - Leads and participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Focuses and guides others in accomplishing work objectives.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements self and/or others to accomplish goals and ensure work is completed.

 

Building Relationships

• Coworker Relationships - Develops and uses collaborative relationships to facilitate the accomplishment of work goals.
• Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

 

Generating Talent and Organizational Capability

• Organizational Capability - Evaluates and adapts the structure of organizational units, jobs, and work processes to best fit the needs and/or support the goals of an organizational unit.
• Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

 

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information (e.g., data related to employee engagement, guest satisfaction, and property financial performance) to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
• Food and Beverage Marketing - Knowledge of local and internal marketing efforts to drive revenue. Develops and executes marketing plans using relevant information as appropriate such as feedback gathered from customers.
• Bar Concepts - Promotion of beer, wine, and spirits to drive awareness and sales; marketing restaurant and bar concepts and events; knowledge of industry trends in food, beverage, and design to maintain competitive.
• Bar - Knowledge of general bar operations including local and state liquor regulations; liquor, beer, and wine brands; inventory management for bar operations; preparation and presentation of drinks; management of banquet bar operations; knowledge of Training in Intervention Procedures in the Service of Alcohol or equivalent programs to ensure fluency in safe service of alcohol.
• Media Communication - The ability to represent the property effectively to the media and in public forums through verbal or written communications such as news releases, background statements for media, and responses to media inquiries. This includes the knowledge of media production, communication, and dissemination techniques and methods, including alternative ways to inform and entertain via written, oral, and visual media.
• High-Profile Connections - Knowledge of and ability to establish relationships with "high-profile" customers and networks (celebrities, public officials, corporate executives, well-known and influential companies and organizations).
• Local Knowledge – Knowledge of local attractions, special events, and venues.
• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Devising Sales Approaches and Solutions - Trying different and novel ways to deal with sales challenges and opportunities; taking courses of action or developing sales solutions that appropriately consider available facts, constraints, competitive circumstances, and probable consequences.
• Sales Ability - Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.
• Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.
• Public Safety and Security - Knowledge of relevant equipment, policies, procedures, and strategies, including safety standards, governmental regulations, and applicable civil laws to promote effective operations for the protection of people, data and property.
• Property Events - The ability and willingness to locate and retain up-to-date information on daily property functions, group activities, and special events. This includes knowledge of the names and locations of meeting/banquet rooms.
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
• Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
• Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
• Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
• Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
• Writing - Communicates effectively in writing as appropriate for the needs of the audience.

EDITION Hotels combine the visionary genius of boutique hotelier Ian Schrager, the service delivery of a world-class luxury hotel, and the global reach of Marriott International to create an entirely new experience in the world of hospitality. Our hotels are stunning microcosms of the world's top cities, featuring the finest in dining, entertainment, nightlife, and service to create an enchanting experience that makes your spirit soar

But to create this magical experience, we need you.

EDITION is hiring warm, out-going, authentically amazing people who are looking for a place to work that inspires them, challenges them and makes them proud to come to work. A place where service comes from the heart, not from a handbook. A place that delivers a never-ending theatrical performance that continuously delights and enchants each and every one of our guests.

We invite you to join us today.

 

The salary range for this position is $173,000 to $229,000 annually. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.  

The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.

 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

EDITION Hotels combine the visionary genius of boutique hotelier Ian Schrager, the service delivery of a world-class luxury hotel, and the global reach of Marriott International to create an entirely new experience in the world of hospitality. EDITION delivers the best of both worlds in a delicate balancing act – polish with personality, perfectionism with individualism, and comfort with charisma and charm. The brand targets sophisticated, knowledgeable consumers who understand quality, originality, design, and service excellence, but who want it without limitations – breaking the bounds of convention and demanding an attitude and a feeling wrapped in a package that showcases the exceptional.  
But to create this magical experience, we need you. We are looking for outgoing, authentically amazing people who are looking for a place to work that inspires them, challenges them and makes them proud to come to work. A place where service comes from the heart, not from a handbook. A place that delivers a never-ending theatrical performance that continuously delights and enchants each and every one of our guests.  
We invite you to join us today. In joining EDITION, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.

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