Principal Marketing Manager, Mid-Market

1 day ago

San Diego CA United States Intuit Inc. Full time

Intuit’s Small Business and Self-Employed Group (SBSEG) is committed to creating solutions to power prosperity around the world, meeting the needs and improving the chances of success for businesses ranging from entrepreneurs just starting out to the small businesses that drive our economy to the larger mid-market businesses with broader scale and more complex needs. We look to accomplish this with an online ecosystem of solutions ranging from accounting to invoicing, payroll to time tracking, payments and lending.

Part of the U.S. Marketing team for QuickBooks, the Mid-Market Marketing Team is seeking a highly motivated product marketing professional who is excited to make an impact through one of Intuit’s 5 Big Bets: Disrupt the Small Business Mid-Market. The ideal candidate is a self-starting strategic thinker with experience translating market, product and customer insights into strong marketing plans while influencing and partnering cross-functionally to bring their bold visions to life. You’ll be challenged to move fast, navigate ambiguity and have a big impact on our mid-market customers’ lives, their livelihoods and the QuickBooks brand trajectory with this customer.

Responsibilities
  • Manage both inbound and outbound product marketing programs, with the ability to use storytelling, customer insights, data and business acumen to lead initiatives at any phase of the product life cycle (from idea to maturity) and execute a GTM plan that can drive impact and influence.
  • Deep partnership with sales and sales enablement teams, prioritizing product solutions, audience segments and initiatives.
  • Embed with the Mid Market sales teams to develop and lead a rapid cycle learning agenda to build empathy with and the understanding of the attitudes, needs and pain points of our highest value customers who may be experiencing growing pains with QuickBooks.
  • Guide the customer-backed marketing strategy for our Money product portfolio via the Mid-market sales channel, starting with select target audiences and the solutions to win.
  • Design and manage processes for gathering and synthesizing customer insights for sales teams and partnering with PM to influence product priorities.
  • Leverage consumer (qual and quant), competitive, and industry insights plus new technological capabilities to uncover opportunities that can help further differentiate our suite of product offerings.
  • Collaborate with Finance and other Marketers to build a 1-yr revenue forecast and the corresponding marketing plan to help deliver the aligned results.
  • Strong creative skillset with an ability to turn deep customer insights into winning positioning, value proposition and messaging that will resonate with the target customer.
  • Analytically minded, with the ability to develop clear hypotheses and collaborate cross-functionally with other product marketing teams, channel marketing, sales, finance, analytics, and product to test and iterate our way into how we solution-sell our platform particularly through sales channels, providing the customer insights, positioning, and content to drive demand.
  • Co-own revenue targets together with our Mid-Market sales partners to develop the customer targeting and omni-channel demand strategy that feeds into sales.
  • Make go-forward recommendations and present and share learning and recommendations across the organization.
Minimum Requirements
  • BA/BS required, or equivalent work experience. Experience in SaaS companies, B2B marketing and/or MBA a plus.
  • 10+ years professional experience in marketing driving go-to-market strategies, in particular supporting sales organizations.
  • Ability to translate consumer insight and business strategies into great execution.
  • Proven experience influencing cross-functional teams to deliver amazing outcomes.
  • Deep curiosity about what makes our customer tick.
  • Exceptional verbal, written, visual/presentation and interpersonal communication skills, as well as an effective communicator at all levels.
  • Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results.
  • Track record of making principled, data-based business decisions balanced with experienced judgment.
  • Strong project management skills, analytical skills and attention to detail.
  • Strong organization navigational skills, including ability to lead and influence without direct authority.
  • Ability to think about ambiguous or complex issues, leading to thoughtful recommendations.
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