Campus Marketing Lead
3 days ago
WHO WE ARE:
Podium Education partners with colleges and companies to supercharge the undergraduate degree with skills, experience, and a bridge to a great career. In 2023, Podium was the largest accredited producer of technical talent in the United States. Podium serves a population of over 1,000,000 students across more than 70 of the largest and most well-known universities in the country, including Georgetown, UNC, Harvard, ASU, and Texas A&M. In 2023, Podium acquired Untapped , the leading all in one early career software and talent marketplace, to further our mission of making sure every college student has a path to a great career.
Podium Education programs are offered as online courses within standard university semesters. Through Podium, students gain real-world experience while tackling projects from the world's most recognized brands, such as Spotify, Netflix, Shopify, Uber, Google, and Airbnb. Our flagship program is the Global Career Accelerator (here’s an example: ) which runs at 70+ universities around the country.
Student Experience - Customer NPS is better than Netflix, Apple, and Amazon.
Student Access - Programs are for credit, count towards graduation, and are financial aid eligible.
Student Outcomes - Their undergraduate students go on to work at places like JP Morgan, Airbnb, Stripe and Deloitte directly through our careers marketplace.
Podium Education is a privately held Series B company based in Austin, TX with prominent investors, including Sequoia Capital, Owl Ventures, Lumos Capital Group, Learn Capital, Lachy Groom, Goldcrest Capital, and Album VC.
JOB DESCRIPTION:Podium Education is searching for a dynamic creative marketer to spearhead our campus ambassador program and drive social media strategies that resonate with Gen Z. As the Community and Campus Marketing Lead, you’ll be instrumental in making Podium’s Global Career Accelerator a must-join program for students across the U.S. Your mission is to leverage your deep understanding of social media trends and guerrilla marketing to build a nationwide campus ambassador network that amplifies our message and boosts student enrollments. Additionally, with our recent acquisition of Untapped, you’ll highlight our innovative career support products, strengthening connections between students and top employers. If you're passionate about building student communities, creating authentic social media content, and making a meaningful impact on students’ futures, let’s talk
This position can be remote or based in Austin, TX, and reports directly to our Chief Marketing Officer, Kim Caldbeck. The role is primarily B2C focused.
RESPONSIBILITIES:Recruit and Launch a Nationwide Campus Ambassador Program: Take ownership of building and scaling a nationwide student ambassador program from the ground up, attracting highly motivated students who can effectively amplify the voice of Podium’s Global Career Accelerator on their campuses.
Lead and Manage the Campus Ambassador Program: Provide strategic leadership and hands-on management of the ambassador program, ensuring high engagement, performance tracking, and alignment with guerilla marketing efforts to increase student opt-ins and enrollments.
Create and Amplify Social Media Content that Resonates with Gen Z: Partner with ambassadors to co-create impactful, Gen Z-centric content across platforms like TikTok and Instagram, driving student interest and increasing enrollments in Podium’s Global Career Accelerator through authentic student voices.
The Campus Marketing Lead will be a creative visionary who can lead, develop, and scale a nationwide campus ambassador program while crafting a social media strategy that deeply resonates with Gen Z. This person will be driven by Podium’s mission to provide students with in-demand, future-proof skills that prepare them for successful careers. They should be a proven marketing leader, experienced in building engaged communities and amplifying a brand’s presence across platforms like TikTok and Reddit.
The ideal candidate will have/be:
A demonstrated passion for creating meaningful impact in students' lives
A creative marketing professional with 2+ years of experience, particularly in community-building and social media strategy
Proven ability to develop clear, engaging social media strategies that inspire students to join our program through compelling storytelling
Deep understanding of TikTok, Reddit, and the ability to capture and amplify the voice of the customer
Hands-on experience starting and leading a campus ambassador program, including recruiting, onboarding, and managing ambassadors
A self-starter who thrives in high-growth environments and has experience working closely with founders or leadership teams
A results-driven, autonomous, and organized leader capable of delivering big impact with lean resources
Transparent in communication, fostering a collaborative and productive team environment
This role requires someone who can energize students and bring Podium’s brand to life on campus and across social media channels.
401k, Health, Vision and Dental insurance packages
Short term disability insurance
Unlimited Paid Time Off
Discounted Wellhub Membership
Access to 3 Mental Health Applications
8 Company-Paid for Therapy Sessions
Excellent Birthing and Bonding Leave policies
Postpartum Sleep Coach
Student and Partner focused half days every First Friday of the month
Summer Fridays, half days on Fridays during the summer
Annual all-company retreat
Extremely talented and intelligent co-workers
A massive impact on universities and the lives of others, every single day
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