Sr. Product Marketing Manager
2 days ago
Transact and CBORD have recently merged to integrate their technologies. Transact is the leader in innovative payment, mobile credential, and commerce solutions, and CBORD is the world’s leading provider of integrated technology solutions powering housing, access, foodservice, nutrition, eCommerce, and card systems for K-12, higher education, acute care, senior living, and business campuses.
We are looking for a Sr. Product Marketing Manager, to be on the forefront of innovation, building a world-class product marketing organization to support our Healthcare & Corporate Business which includes our industry leading products – Netmenu Food & Nutrition as well as the Quickcharge Cashless.
This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.
You will know our competitors like the back of your hand: what they do today and what they plan to do in the future. You will also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
You will collaborate with our marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t.
In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
Title: Sr. Product Marketing Manager
Location: Remote within the US
Key Responsibilities
- Market intelligence—be the expert on our Healthcare & Corporate clients, who are they, how they buy and their key buying criteria.
- Understand the competitive landscape—be an expert on our competition and how they are positioned.
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas.
- Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
- Develop launch plans for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
- Assess the effectiveness of the go-to-market programs that support your products on an ongoing basis, and report back to the business on required changes.
- Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
- Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
- Collaborate across multiple departments to deliver effective sales presentations, collateral, website content, competitive intelligence, videos, case studies, content assets, and other market-ready materials designed to educate and drive market and field activities.
Requirements
- 7-10 years of product marketing experience with at least 3 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
- Bachelor’s degree in business or marketing; MBA preferred
- Pragmatic Institute Certified (PMC) III or higher a plus
- Excellent communication, management, and presentation skills with the ability to effectively influence and communicate cross-functionally with senior levels of management within Transact and across external partners. Team player
- Ability to thrive in a fast paced, cross-functional environment.
- Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.
- Food Operations and/or POS experience is a plus
Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity, or commissions.
Transact Campus Inc. is an equal employment opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, protected military/veteran status, or any other protected factor.
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