Performance Marketing Manager, Paid Search

1 day ago

Denver CO United States Havenly Inc Full time

At Havenly Brands, we believe that everyone deserves a beautiful home they love. Founded and headquartered in Denver since 2014, we've grown into the #1 interior design service in the country.

We believe home is a place for personal expression – a place that can inspire, comfort, delight, and work hard for you. We believe that a home should be livable, not precious; distinctive, not bland; beautiful, but attainable. That’s why we’re bringing together best-in-class home brands alongside innovative designer services to offer unprecedented access to personal, inspiring design. We’re building this generation’s premier destination for all things home.

Alongside our award winning design services, we proudly own and operate some of the best home furnishings brands in the business including Havenly, Interior Define, The Inside, St. Frank, and The Citizenry. Our family of brands is growing and we’re looking for amazing people to join us on this journey

We’re searching for a Performance Marketing Manager, Paid Search to support in the planning, execution, and optimization of all of our paid search campaigns at Havenly. Reporting to our Senior Performance Marketing Manager, our ideal candidate will bring a passion for the digital marketing landscape and understand the intricacies and unique attributes of every step in the marketing funnel. Our ideal candidate will take a highly analytical, cross-channel, and thoughtful approach to the role, which will be critical to delivering breakthrough results and growth. This is a high-impact opportunity to play a critical role in the growth of a fast-growing and well-known consumer startup.

What You’ll Do:
  • Build, launch, and manage campaigns across paid search platforms (Google, Bing) and other PPC channels to drive revenue and conversions
  • Actively research search trends and test keywords; develop and manage bidding optimization across brand portfolio
  • Analyze and triangulate data from multiple attribution sources to develop insights to inform account structure and budget allocation
  • Test net-new ideas, landing pages, and campaign types across the funnel to improve overall channel efficiency
  • Prepare and present recurring KPI reporting for Growth team and broader organization
  • Share performance insights, learnings, and go-forward strategy with leadership team
  • Proactively recommend action items intended to support topline goals and scale accordingly
  • Work closely with the broader Growth and Creative teams to develop brand-aligned assets and refresh creative and copy regularly
  • Keep current on the latest trends and best practices in the search marketing space and utilize third-party resources to explore new paid opportunities
  • Conduct competitor and account audits periodically to identify opportunities to unlock efficiencies
  • Manage direct report and day-to-day vendor relationships (i.e. Google Ads account reps)
What You’ll Bring:
  • Bachelor’s degree, preferably in Marketing or similar field
  • 5+ years of recent SEM/PPC campaign management or similar role within digital marketing or comparable experience
  • Expertise in setting up, managing and optimizing campaigns in Google Ads (experience with Bing and other PPC ad platforms is a plus)
  • Experience leveraging data from disparate sources in Excel, and tracking and reporting KPIs through tools such as GA4, Looker and Rockerbox
  • Keen understanding of broader performance marketing strategies, tactics, and tools
  • Proven ability to test, analyze, and iterate on campaigns, ad groups, ads and keyword lists
  • Strong communication skills and ability to deliver clear, reliable performance insights and recommendations to key stakeholders
  • Growth mindset with bold ideas and know-how to get things done
  • Working knowledge of other marketing channels such as paid social, display, CTV and how they interact with and impact SEM performance
  • Familiarity with SEO best practices and Google Tag Manager a plus
  • Preference for those with experience in DTC ecommerce

About You:

  • You believe the impossible is possible and will test, analyze, and iterate your way to delivering results
  • You are able to multi-task, prioritize, and adapt as needed in a fast-paced, results-based environment
  • You have a flexible attitude and doer, solution-oriented mentality
  • You are a proactive self-starter, who is dedicated to their craft and committed to continued learning in this ever-evolving field
  • You are comfortable operating independently, but also can collaborate crossfunctionally with strong communication and relationship-building skills
  • You have confidence in analyzing and acting on performance data
  • You have extraordinary organizational skills, and the ability to manage multiple projects at once
Additional Details:
  • This is a hybrid full-time exempt position headquartered in Denver, NYC, and or Dallas. The expectation for this role is that the individual will be onsite 2-3 days per week.
  • Targeted compensation range for this role: $85K-90K/year, dependent upon experience.
  • Our total rewards package includes competitive compensation, generous PTO, volunteer days off, health benefits (Medical, Dental, Vision, Disability), 401K, and paid parental leave. In addition, we offer free design services, furniture discounts, and anniversary merchandise credits.
  • Havenly is an Equal Opportunity Employer. Havenly's employment decisions are made without regard with race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
  • Applicants must be currently authorized to work in the United States on a full-time basis.

As a company, our goal is to make everyone feel good at home and that starts right here, at Havenly HQ. We celebrate our differences and encourage everyone to bring their true selves to work each and every day. Throughout the journey of each of our team members, as a company, we take pride in and commit to ensuring that everyone feels valued, heard, welcome and has equal opportunity to thrive. With the above stated, Havenly is committed to cultivating a diverse and inclusive team. We are open to candidates of all backgrounds and encourage you to apply if interested.

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