Senior Manager Performance Marketing

3 days ago

Denver CO United States Havenly Inc Full time
At Havenly Brands, we believe that everyone deserves a beautiful home they love. We believe home is a place for personal expression – a place that can inspire, comfort, delight, and work hard for you. We’re building this generation’s premier destination for all things home.

Havenly is searching for a Senior Manager, Performance Marketing to manage the strategic planning, execution, and optimization of customer acquisition and retention campaigns across paid digital media for our portfolio of brands. Reporting to our Director of Growth, our ideal candidate will bring deep expertise across a variety of digital channels, a passion for the performance marketing landscape, and an understanding of the intricacies and unique attributes of every step in the marketing funnel.

What you'll do:

  • Manage the planning, execution, and tracking of paid channels (e.g., paid search, paid social, display) to drive performance.
  • Own testing, execution, and optimization of paid campaigns that drive brand awareness, customer acquisition, and sale conversions.
  • Grow existing campaigns across paid channels, while launching net-new levers to continue improving performance and unlocking incremental growth.
  • Own testing roadmap and budgets across digital marketing channels.
  • Leverage analytical expertise and extensive consumer data sets to extract channel insights and transform them into actionable changes that will drive channel optimization and budget allocation.
  • Refine creative best practices and processes, working closely with Designers and broader Growth and Creative teams to build a testing pipeline to continually improve paid campaign performance.
  • Own and deliver consistent channel-level reporting for distribution within the Growth team and broader organization; regularly share performance insights, learnings, and strategic go-forward recommendations.
  • Manage a team of 4 direct and indirect reports and retain and develop top talent.

What you'll bring:

  • 5-7+ years' experience in performance marketing role with a focus on digital channels, i.e. Google Ads and Facebook Ads (other PPC platform experience a plus).
  • 2+ years’ experience managing a team of high-performing marketers.
  • Expert knowledge and understanding of paid media strategies, tactics, and tools preferably working on the brand side in a multi-channel ecommerce or retail environment.
  • Technical ROI tracking and reporting expertise e.g., Looker, Google Analytics, Google Ads, Meta/Pinterest platforms, Multi-Touch Attribution tools (Measured, Rockerbox).
  • Experience working with MTA and media mix models and leveraging multiple data sources to inform channel- and campaign-level investments.
  • Ability to deliver clear, concise, and reliable reporting and presentations on all activities to key stakeholders.
  • Growth mindset with bold ideas and know-how to get things done.
  • A self-starting and ownership attitude to seize opportunities to make an impact.
  • Passion for working in a fast-paced multi-brand environment with a start-up mentality and a get-it-done attitude.
  • Passion for retail and the home furnishings and interior design space.

About You:

  • You believe the impossible is possible and will work hard, test, and try hard to make things happen.
  • You have a flexible attitude and doer mentality; the ability to execute while being solution-oriented.
  • You are a proactive self-starter, who is dedicated to their craft and committed to continued learning in this ever-evolving field.
  • You are a collaborator, who has strong communication and relationship-building skills.
  • You have confidence in analyzing and acting on marketing data.
  • You are highly organized with a data-driven sense of prioritization, with the ability to manage multiple projects at once.
  • You are a strategic risk-taker, and excited to evaluate new opportunities for growth.

Additional Details:

  • This is a hybrid full-time exempt position based in one of our offices in either Denver, New York City, or Dallas. The expectation for this role is that the individual will be onsite 2-3 days per week.
  • Strong remote candidates outside the proximity of our offices may be considered.
  • Targeted compensation range for this role: $110-120K/year, dependent upon experience.
  • Our total rewards package includes competitive compensation, generous PTO, volunteer days off, health benefits (Medical, Dental, Vision, Disability), 401K, and paid parental leave.
  • Havenly is an Equal Opportunity Employer.
  • Applicants must be currently authorized to work in the United States on a full-time basis.

As a company, our goal is to make everyone feel good at home and that starts right here, at Havenly HQ. We celebrate our differences and encourage everyone to bring their true selves to work each and every day.

#J-18808-Ljbffr

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