Paid Search Manager

2 months ago

Denver, United States STAPHAUS Full time

About STAPHAUS


STAPHAUS is a full-service digital marketing agency that specializes in the furniture and design industry as well as B2B services. We take pride in working side by side with our clients and make it our business to deeply understand their business.


We are looking for a full-time Paid Search Manager who is strategically minded to help us grow our clients’ businesses worldwide. If you’re interested in rolling up your sleeves and helping global companies transform the way they think about digital marketing, please reach out, we would love to hear from you.


You are


Inquisitive, highly analytical, detail-oriented, and love learning about how businesses work and operate. You enjoy working on multiple projects at the same time, trying new things, and are excited by a challenge. Your specialties include paid channels and attribution. You are comfortable speaking with clients about their marketing strategies.


Responsibilities


Campaign Management


  • Oversee digital campaign strategies from concept to impact, hitting targets within budget.
  • Plan and build purchase and lead gen campaigns across various networks (Search, Shopping, Display, Video, etc.).
  • Conduct keyword research, create compelling ad copy, and optimize campaigns for performance.
  • Constantly monitor and analyze campaign performance to identify areas for improvement.
  • Assess channel contributions to overall growth volume and efficiency and make key decisions about spend allocation across channels.
  • Identify novel opportunities to efficiently achieve growth. We invite innovative thinking


Tracking and Optimization


  • Utilize Google Tag Manager to implement tracking and conversion events for effective measurement and optimizations.
  • Set up, monitor and optimize product feeds in Google Merchant center.
  • Using native CMS integrations and static/dynamic product feeds.
  • Set up and leverage Google Analytics to analyze website traffic, user behavior, and campaign performance.
  • Set up and test conversion events for other channels or platforms as needed, such as Meta, Pinterest or LinkedIn.


Reporting and Analysis


  • Ensure all growth metrics are measurable, accurate, and available for a variety of analyses. Own growth reporting and responsibility for key metrics such as CAC, LTV, ROAS, CVR, etc.
  • Utilize quantitative data and qualitative insights to identify trends; utilize these insights to test hypotheses and scale wins across client accounts.
  • Use Looker Studio to create custom dashboards and visualizations to communicate insights to stakeholders.
  • Continually monitor competitor strategies and the PPC landscape as a whole.


Requirements 


  • Minimum of 5+ years of relevant experience.
  • 5+ years of Google Ads experience.
  • 5+ years experience with Google Tag Manager and Google Merchant Center.
  • 5+ years of experience with Looker Studio and/or similar reporting platforms.
  • 4-year degree in Marketing, Business or related field.
  • Passionate about performance marketing and data
  • Experience running ads via their native platforms (vs. an agency)
  • Experience owning and reporting on key KPIs to clients such as CAC, LTV, ROAS, etc.
  • Deep understanding of SEM advertising campaign management and optimization practices across Google and Microsoft Ads platforms.
  • Interest in furniture, interior design and architecture.
  • Mandatory Certifications: Google Ads Search, Google Analytics, Google Ads Shopping.


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