Vice President, Marketing Technology

6 days ago

Washington DC United States National Retail Federation Inc Full time

The National Retail Federation passionately advocates for the people, brands, policies and ideas that help retail succeed. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation's largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs - 55 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies.


NRF's marketing team ensures that our brand continues to innovate, grow, outpace our competitors and strengthen our value proposition and reputation. The Vice President of Marketing Technology (MarTech) must be motivated, resourceful, organized and forward thinking to help ensure the latest innovations, platforms and technologies are being integrated into our day-to-day operations. Our ideal candidate will work closely with internal departments, external partners, vendors and consultants to establish achievable metrics and to reach both short- and long-term mission critical goals. It is very important that the successful candidate has a proven record of building confidence in their leadership through a high level of communication and engagement.


Summary


Leads the integration of marketing strategies with advanced technology solutions to drive growth, member engagement, and overall business success. This key technology role works with a team of marketing technologists and collaborates with cross-functional teams to ensure that technology is effectively leveraged to meet NRF's marketing goals.


Essential Functions


Strategic Leadership:

  • Develop and execute a comprehensive marketing technology strategy that aligns with the NRF's overall business objectives.
  • Stay ahead of industry trends and emerging technologies to ensure the organization remains competitive.
  • Provide strategic insights and recommendations to senior leadership on how technology can enhance marketing effectiveness.

Technology Management:

  • Collaborate on the selection, implementation, and management of the marketing technology stack, including tools for CRM, marketing automation, content management, analytics, and more.
  • Ensure seamless integration between various technology platforms to create a cohesive and efficient marketing ecosystem.
  • Manage relationships with vendors and service providers to maximize the value and performance of marketing technology investments.

Team Leadership and Engagement:

  • Lead, mentor, and grow a team ensuring they have the skills and resources needed to succeed.
  • Foster a culture of innovation and continuous improvement within the marketing technology team specifically and the larger marketing and communications division.
  • Collaborate with other departments to ensure cross-functional alignment.
  • Partner inter-departmentally to ensure marketing team remains current on the latest marketing technology; identify tools and resources; lead and recommend trainings.

Data and Analytics:

  • Drive the development and implementation of data-driven marketing strategies.
  • Oversee the collection, analysis, and utilization of marketing data to inform decision-making and optimize campaign performance.
  • Ensure compliance with data privacy regulations and best practices in data management.

Customer Experience:

  • Leverage technology to enhance the customer/member experience across all digital touchpoints.
  • Work closely with the marketing team to personalize and optimize customer journeys using data and technology.
  • Utilize marketing technology to track and improve customer engagement, retention, and satisfaction.
  • Lead special projects and perform other duties as assigned.


  • Bachelor's degree required (MBA a plus)

Experience:

  • Minimum 10 years' senior leadership experience in marketing technology, digital marketing, or a related field; or equivalent combination of education and relevant experience.
  • Prefer a minimum of 5 years' experience working with Salesforce CRM and Marketing Cloud platforms from a strategic perspective.
  • Proven experience in a leadership role, with a track record of driving successful marketing technology initiatives, particularly in collaborating with IT teams to leverage Customer Data Platforms and data management solutions for marketing initiatives.
  • Extensive experience with marketing technologies such as CRM systems, marketing automation tools, content management systems, and data analytics platforms.

Skills:

  • Strong understanding of both marketing and technology disciplines, with the ability to bridge the gap between them.
  • Strong understanding of Salesforce Marketing Cloud capabilities, including Journey Builder, Audience Builder, and Einstein.
  • Ability to define requirements and use cases for data integration and management with the Salesforce ecosystem, particularly with Data Cloud.
  • Proficiency in utilizing personalization tools and strategies to enhance marketing efforts.
  • Excellent leadership, communication, and project management skills.
  • Ability to think strategically and execute tactically.
  • Proficiency in data analysis and the ability to derive actionable insights from complex datasets.
  • Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their implications for marketing.

Core Competencies:

  • Strategic thinking and vision
  • Leadership and team management
  • Technical proficiency in marketing technologies
  • Strong analytical and problem-solving skills
  • Collaboration and cross-functional teamwork
  • Innovation and continuous improvement


Compensation details: 00 Yearly Salary



PIbc8a084896e1-9664

  • Marketing Vice President

    1 day ago

    Washington, DC , USA, United States Monumental Sports & Entertainment Full time

    Marketing Vice President Job DescriptionMonumental Sports & Entertainment (MSE) is a leading integrated sports and entertainment company with a diverse portfolio of teams and media properties. We are seeking a highly experienced Marketing Vice President to lead our brand marketing and DTC acquisition strategies for the All-In-One Net.Key...

  • Vice President

    3 weeks ago

    Philadelphia, PA, United States Carpenter Technology Full time

    Carpenter Technology Corporation is a leading producer and distributor of premium specialty alloys, including titanium alloys, nickel and cobalt based superalloys, stainless steels, alloy steels and tool steels. Carpenter Technology's high-performance materials and advanced process solutions are an integral part of critical applications used within the...

  • Vice-President, Marketing

    1 week ago

    Washington, DC , USA, United States United Way of the National Capital Area Full time

    Job Title: Vice-President, Marketing & CommunicationsJob Summary:United Way of the National Capital Area is seeking a highly skilled and experienced Vice-President, Marketing & Communications to lead our marketing and communications efforts. The successful candidate will be responsible for developing and implementing a comprehensive marketing and...

  • Vice President, Marketing Technology

    7 days ago

    Washington, United States National Retail Federation Inc Full time

    Job DescriptionJob DescriptionThe National Retail Federation passionately advocates for the people, brands, policies and ideas that help retail succeed. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation's largest private-sector employer, contributing $5.3 trillion to annual GDP and...

  • Vice President of Marketing

    4 weeks ago

    Washington, Washington, D.C., United States D. Hilton Associates, Inc. Full time

    Marketing Vice President Job DescriptionGesa Credit Union is seeking an experienced Marketing Vice President to join its executive leadership team. This role will collaborate with all departments to create and implement innovative marketing campaigns, manage brand positioning and presence, and enhance the member experience.Key Responsibilities:Develop and...

  • Vice President of Marketing and Communications

    2 days ago

    Washington, DC , USA, United States United Way of the National Capital Area Full time

    Job Title: Vice President of Marketing and CommunicationsUnited Way of the National Capital Area is seeking a seasoned marketing and communications professional to lead our marketing and communications efforts. As Vice President of Marketing and Communications, you will be responsible for developing and implementing strategic marketing plans to support our...

  • Vice President of Marketing and Communications

    1 week ago

    Washington, Washington, D.C., United States Somatus Full time

    Job Title: Vice President, MarketingAt Somatus, we're on a mission to empower patients living with chronic kidney disease to experience more days out of the hospital and healthier at home. As a key member of our leadership team, the Vice President of Marketing will play a critical role in driving our marketing and communications strategy to support our...

  • Vice President of Sales and Marketing

    1 week ago

    , FL, United States Management Recruiters International Full time

    Job Title: Vice President of Sales and Marketing Job Summary: We are seeking a highly experienced and strategic Vice President of Sales and Marketing to lead our company's growth strategy and drive revenue growth. The successful candidate will be responsible for developing and executing comprehensive business development strategies, leading the sales and...

  • Vice President of Academic Affairs

    1 week ago

    , MD, United States Capitol Technology University Full time

    Job Opportunity: Vice President, Academic AffairsCapitol Technology University, a leading institution in Maryland dedicated to engineering, computer science, and information technology, seeks a highly qualified Vice President, Academic Affairs. This key leadership position plays a vital role in shaping the academic vision and direction of the...

  • Vice President of Marketing Innovation

    4 days ago

    Washington, Washington, D.C., United States National Retail Federation Full time

    Job SummaryThe National Retail Federation is seeking a highly skilled Vice President of Marketing Innovation to lead the integration of marketing strategies with advanced technology solutions to drive growth, member engagement, and overall business success. This key technology role will work closely with internal departments, external partners, vendors, and...

  • Senior Vice President

    2 weeks ago

    Washington, United States LSG Full time

    LSG, an impact agency specializing in brand building, corporate reputation management, and public affairs, is seeking a senior vice president or vice president to join our team in Washington, D.C. The senior vice president or vice president will serve as a senior communications strategist, integrated communications campaign lead, and client relationship...

  • Senior Vice President

    7 days ago

    washington, United States LSG Full time

    LSG, an impact agency specializing in brand building, corporate reputation management, and public affairs, is seeking a senior vice president or vice president to join our team in Washington, D.C. The senior vice president or vice president will serve as a senior communications strategist, integrated communications campaign lead, and client relationship...

  • Senior Vice President

    3 months ago

    Washington, United States LSG Full time

    LSG, an impact agency specializing in brand building, corporate reputation management, and public affairs, is seeking a senior vice president or vice president to join our team in Washington, D.C. The senior vice president or vice president will serve as a senior communications strategist, integrated communications campaign lead, and client relationship...

  • Vice President of Marketing and Communications

    4 weeks ago

    Washington, DC , USA, United States US Chamber of Commerce Full time

    About the RoleWe are seeking a highly skilled and experienced Vice President of Marketing and Communications to join our team at the US Chamber of Commerce. As a key member of our leadership team, you will be responsible for developing and executing marketing campaigns to achieve our revenue goals.Key ResponsibilitiesDesign, plan, and execute marketing...

  • Vice President of Strategic Communications and Marketing

    3 weeks ago

    Washington, Washington, D.C., United States The HR Team Full time

    Job Title: Vice President of Strategic Communications, Marketing and ResearchThe Reinsurance Association of America (RAA) is seeking a highly skilled and experienced Vice President of Strategic Communications, Marketing and Research to join our team. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive...

  • Vice President of Strategic Communications and Marketing

    2 weeks ago

    Washington, Washington, D.C., United States Reinsurance Association of America Full time

    Job Title: Vice President, Strategic Communications, Marketing and ResearchThe Reinsurance Association of America (RAA) is seeking a highly skilled and experienced Vice President to lead its strategic communications, marketing, and research efforts. As a key member of the leadership team, you will be responsible for developing and executing a comprehensive...

  • Vice President of Strategic Communications and Marketing

    2 weeks ago

    Washington, Washington, D.C., United States Reinsurance Association of America Full time

    Job Title: Vice President, Strategic Communications, Marketing and ResearchThe Reinsurance Association of America (RAA) is seeking a highly skilled and experienced Vice President to lead our strategic communications, marketing, and research efforts. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive...

  • Vice President of Engineering

    6 days ago

    , UT, United States SWCA Full time

    About the OpportunitySWCA is a leader in sustainability and ecological restoration, leveraging sound science and innovative solutions to address global environmental challenges.We are seeking a Vice President of Engineering who is passionate about environmental stewardship and committed to driving our engineering practice team towards groundbreaking...

  • Digital Performance Marketing Vice President

    3 weeks ago

    , MA, United States SharkNinja Full time

    Job Title: Vice President, Digital Performance Marketing & LoyaltyWe are seeking a highly skilled and experienced Vice President, Digital Performance Marketing & Loyalty to lead our digital marketing efforts in the Americas region. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive digital marketing...

  • Vice President of Strategic Communications and Marketing

    1 week ago

    Washington, Washington, D.C., United States The HR Team Full time

    Job Title: Vice President of Strategic Communications, Marketing and ResearchJob SummaryThe Reinsurance Association of America (RAA) is seeking a highly skilled Vice President of Strategic Communications, Marketing and Research to lead our strategic communications program and advance our mission as the go-to source and thought leader for reinsurance.Key...