Cross-Portfolio Marketing Manager

1 month ago

Minneapolis MN United States Anaplan Full time
At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.
What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture.
Our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.
Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.
Supported by operating principles of being strategy-led, -based and disciplined in execution, you'll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best selfWe are looking for a self-motivated Cross-Portfolio Marketing Manager / Sr. Manager to contribute as a key stakeholder and join our growing Industry, Solutions, and Product Marketing team. At Anaplan, we are revolutionizing business planning by transforming the way businesses operate, including tackling the most complex challenges, providing real-time insights, and enabling data-driven decisions that optimize performance and enhance visibility across the enterprise. We're looking for individuals excited to be part of the team, and you will play a pivotal role in promoting our cutting-edge solutions.
As the Cross-Portfolio Solution Marketing Manager, you'll be working closely with stakeholders across Product, Sales, GTM Operations, Competitive Intelligence, and Marketing, to drive the creation, standardization, and communication of impactful content highlighting Anaplan's advantages across our portfolio of solutions in Finance, Supply Chain, Sales & Marketing, and HR & Workforce. You will also be responsible for driving the launches of new applications and products, as well as develop compelling field-facing content to drive our marketing and sales programs and be directly responsible for interfacing with our GTM organization.
Your Impact

  • Strengthen our portfolio messaging and positioning, comprising our applications, platform, analytics and intelligence capabilities, and communicate to the internal and external audiences including partners, analysts and customers.
  • Partner with the Enablement team to ensure the Field is enabled appropriately to crisply communicate the value of Anaplan innovations to our customers.
  • Collaborate with the Product and Sales teams to develop win and adoption stories of our various innovations including our applications.
  • Support the broader team to evangelize our Connected Planning value proposition at conferences, tradeshows, to analysts and customers and communicate how it helps drive decision excellence for our enterprise customers.
  • Research buyer personas and market trends, via both primary and secondary research to identify potential market opportunities and messages for Anaplan's broad offerings.
  • Support sales play assets with our key portfolio innovation message in collaboration with our Solution Marketing and GTM functions.

    Your Qualifications

    • 5+ years related B2B product marketing or presales experience, ideally in in one or more of the following areas: enterprise business applications, cloud platforms, analytics, planning technology and AI/ML
    • Content creation and strategic messaging skills, including a showcase of work delivered elsewhere
    • Proven capability to influence senior executives and purchasing stakeholders with messaging and content
    • Demonstrable GTM / launch experience
    • High energy, creativity and can-do attitude, agility, ability to collaborate across multiple teams with a strong bias-for-action and drive exemplary results
    • Strong analysis and communication skills in writing and content development
      Our Commitment to Diversity, Equity, Inclusionand Belonging
      Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day
      We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.
      Fraud Recruitment Disclaimer
      It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.
      Anaplan does not:

      • Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
      • Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication.

        ll emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to before taking any further action in relation to the correspondence.

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