Consumer, Full Funnel Marketing Director

3 weeks ago


Boston MA United States MARKETSEARCH RECRUITING Full time

On site in Greater Boston.

Company Overview: Our client, a leading regional retailer, is seeking an experienced and innovative Consumer Marketing Directo r to drive in-store traffic and elevate the brand’s presence. This dynamic role requires a strategic thinker with a robust digital marketing background and a passion for delivering results. The successful candidate will report directly to the CEO and work closely with a collaborative and high-performing team.

Key Responsibilities:

  • Digital Strategy Development:
    • Lead the development and execution of comprehensive digital marketing strategies across SEO, paid media, and social channels.
    • Oversee and optimize the performance of external full-service agencies to ensure alignment with company goals.
  • Promotional Calendar & Trade Shows:
    • Plan and execute a strategic promotional calendar to drive traffic and sales.
    • Coordinate and manage trade show participation to enhance brand visibility and generate leads.
  • Analytical & Data-Driven Marketing:
    • Utilize data analytics to monitor campaign performance and guide future marketing initiatives.
    • Implement and refine marketing strategies based on insights from consumer behavior and segmentation analysis.
  • Team Leadership:
    • Manage and mentor two marketing direct reports, fostering a collaborative and innovative team environment.
    • Ensure seamless coordination and communication across the marketing team and other departments.
  • Direct Marketing & Segmentation:
    • Develop and execute direct marketing campaigns, leveraging segmentation to target specific consumer groups effectively.
    • Innovate and bring new marketing ideas to life in the direct-to-consumer retail space.

Qualifications:

  • Experience:
    • Proven track record in driving traffic to retail locations through digital and direct marketing strategies.
    • Extensive experience in SEO, paid media, and social channel management.
    • Demonstrated success in planning and executing promotional calendars and trade show participation.
    • Strong analytical skills with the ability to interpret data and guide decision-making.
  • Skills:
    • Expertise in digital marketing tools and platforms.
    • Excellent project management and organizational skills.
    • Highly collaborative team player with strong interpersonal skills.
    • Creative thinker with the ability to bring innovative marketing ideas to life.
  • Education:
    • Bachelor’s degree in Marketing, Business, or a related field. Advanced degree preferred.

Work Environment:

  • This position requires in-office presence two days a week at our client’s Boston, south location.
  • Highly collaborative and inclusive team culture where every idea is considered and valued.
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