Senior Demand Generation Marketing Manager

1 day ago

ID United States Zendesk, Inc. Full time
Job Description

Overview:

Zendesk is seeking a Global Demand Generation Marketing Manager to drive global, always-on demand campaigns focused on nurturing open opportunities and creating pipeline. This role will collaborate closely with regional marketing, product marketing, and sales teams to create integrated campaigns that generate pipeline and bookings.

The ideal candidate has experience building end-to-end marketing campaigns, driving demand for digital events, and developing content strategies, while being accountable for business outcomes. You should be a team player with strong influence management, cross-functional collaboration skills, and a willingness to learn new AI and marketing technologies. Join a team that values creativity, inclusivity, and community impact.

Responsibilities:

  1. Campaign strategy and management: Lead the full development and execution of global, always-on demand campaigns, including quarterly webinars, content pieces, and promotional strategies designed to nurture open opportunities. Build and manage global integrated marketing campaigns targeting key personas, including customer support and operations. Understand and articulate the buyer's journey for our solutions in the context of campaigns.

  2. Content & messaging development: Partner with product marketing and utilize data-driven analysis to understand target audience segmentation, align campaign and product messaging, and develop an effective content strategy.

  3. Cross-team collaboration: Work closely with teams across the marketing organization to deliver integrated demand campaigns across all relevant channels: regional marketing, product marketing, performance marketing, communications, localization, content marketing, brand, web, internal communication, etc. Partner with sales enablement and ops teams on campaign implementation, lead follow up, and performance.

  4. Global Partnership: Partner with regional marketing teams to execute the global campaign within the AMER, EMEA, LATAM, and APAC regions. Responsible for helping to define and build a repeatable marketing strategy and execution model which is packaged up into Marketing Kits that our regional and channel marketing teams can use to execute activities within each region.

  5. Measure & Optimize: In close collaboration with marketing analytics, establish pipeline targets for each campaign, evaluate campaign & channel performance, and implement data-driven optimizations as needed.

Qualifications:

  1. 3-5 years of marketing experience with customer, campaign or integrated marketing experience (Customer experience, B2B, SaaS preferred)
  2. Experience driving end-to-end execution of global marketing programs and campaigns
  3. Ability to digest and understand audience segment data to help determine optimal targeting and campaign creation strategies
  4. Strong and proven writing and messaging skills
  5. Proven ability to manage complicated, multi-channel marketing campaigns
  6. Previous work managing outside agencies effectively
  7. Quick learner with the ability & agility to thrive in a fast-moving, changing environment
  8. Creative and innovative with a knack for improving programs and problem solving
  9. Strong organizational skills with keen attention to detail
  10. Ability to use data insights to optimize campaign performance
  11. Strong communication skills across all levels, from marketing and sales professionals to executives
  12. Positive attitude, collaborative, energetic, and optimistic
  13. Experience collaborating across multiple internal teams and departments and building effective relationships to influence change
  14. A bias for fast but thoughtful action, results, and delivery with a high-quality bar

Where We Work:

In this role, you’ll work primarily remotely with the support of a dynamic and caring team. We’ll provide you with the digital tools and experiences to be together–even when we’re apart. Being digital first doesn’t mean we’re digital only. You’ll also have the flexibility to join us at a Zendesk workspace, in one of our Zendesk offices or our flex office spaces. We will bring our people together on occasion to connect, collaborate, learn, or celebrate in person.

Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to with your specific accommodation request.

#J-18808-Ljbffr

  • Senior Demand Generation Marketing Manager

    2 days ago

    Columbia, MS, United States TeamSnap Full time

    About Us At TeamSnap, we believe when the world connects through sports; the world becomes better. TeamSnap is a sports and communication platform dedicated to taking the work out of play in youth sports. We also believe our jobs should excite us, our teammates should support us and our bosses should inspire us. We empower our people to bring big ideas and...

  • Marketing Demand Generation Manager

    1 day ago

    Issaquah, WA, United States oilandgas.org.uk Full time

    TerraClear's mission is to free farmers from the worst jobs on the farm. Our path begins by automating the most hated job on the farm - rock picking. Rocks slow farming, damage equipment, and lead to downtime while seeding and harvesting. Solving this problem frees farmers to focus on higher-value tasks and bring their operations into a new era of...

  • Senior Director of Demand Generation

    1 day ago

    Naperville, IL, United States Cloudbyz Inc Full time

    Cloudbyz is a leading provider of unified eClinical solutions to Life Sciences and Consumer Research sectors. Our innovative cloud-based platform accelerates clinical research operations, offering comprehensive solutions including Clinical Trial Management System (CTMS), Electronic Data Capture (EDC), Electronic Trial Master File (eTMF), patient recruitment,...

  • Senior Demand Generation

    1 day ago

    Cincinnati, OH, United States - Full time

    This is a rare opportunity to join the recently launched Switchlist.io and work alongside the co-founders to build the business from the ground up. At Switchlist we trust - and expect - our team to consistently deliver at a high level, and micromanagement is nonexistent. Our early employees need to have a passion for technology, marketing, and helping...

  • Senior Director, Demand Generation

    2 days ago

    American Fork, UT, United States Henry Schein Full time

    Henry Schein One ( is the global leader in dental management, analytics, communication and marketing software. We deliver innovative dental software and services, combined with expert business coaching, to help connect dental technology so it works as one. When technology connects, more data is shared, more tasks are automated, and more work gets done. And...

  • Sr. Marketing Demand Generation Manager

    2 days ago

    Miami, FL, United States Connex Full time

    ConnexAI has been a global leader in AI-driven solutions for over a decade, serving businesses around the world. We are expanding our footprint in the U.S. market and are looking for a dynamic Sr. Marketing Demand Generation Manager to help drive our growth in this critical region. This candidate for this position would be located in Miami, FL preferably...

  • Demand Generation

    1 day ago

    , HI, United States UpTroop Pvt. Ltd Full time

    UpTroop is at the forefront of transforming how organizations engage with their knowledge repositories. We convert the Standard Operation Procedures (pdfs, ppt, and other formats) into role-specific interactive skilling modules. UpTroop uses a blend of Artificial Intelligence (AI) and Human Intelligence (HI) to make skilling as easy as having an interaction...

  • Senior Demand Generation Manager

    1 day ago

    Boston, MA, United States Willowtree Full time

    Who We Are WillowTree, a TELUS Digital Company, partners with the world’s leading brands to help them tackle their thorniest challenges - be it launching new digital products, delivering personalized marketing at scale, or harnessing the power of data and AI to transform their business. These mission-critical initiatives aren’t solved by a single...

  • Demand Generation Manager

    1 day ago

    Emeryville, CA, United States Localizationacademy Full time

    LILT in the News We were named to The Software Report’s fifth annual list of Software Companies! Click here to learn more and see the full list. LILT listed on the Inc. 5000 List for the first time. Check out all our news on our website. About Us LILT is the leading AI solution for enterprise translation. Our stack made up of our Contextual AI Engine,...

  • Demand Generation Manager

    2 days ago

    San Mateo, CA, United States Oak HCFT Full time

    Notable is the leading intelligent automation company for healthcare. Customers use Notable to drive patient acquisition, retention, and reimbursement, scaling growth without hiring more staff. We don’t just make software. We are on a mission to fix the broken U.S. healthcare system by helping to eliminate the massive administrative burden that is placed...

  • Demand Generation Manager

    2 days ago

    Palo Alto, CA, United States oilandgas.org.uk Full time

    About Workato Workato is the only integration and automation platform that is as simple as it is powerful - and because it's built to power the largest enterprises, it is quite powerful. Simultaneously, it's a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases. We're proud to be...

  • Vice President of Demand Generation

    1 day ago

    Denver, CO, United States Leap Brands Full time

    Position Overview: The Vice President of Demand Generation will be responsible for developing and executing a comprehensive marketing strategy aimed at driving demand and generating high-quality leads for our automotive repair services. This individual will lead a team of marketing professionals and collaborate closely with sales, operations, and technology...

  • Marketing Programs Specialist

    1 day ago

    Boston, MA, United States oilandgas.org.uk Full time

    Founded in 2018 in Dublin, Tines is a smart, secure workflow platform designed to automate any manual task, regardless of complexity. By automating workflows, Tines empowers frontline teams to reduce monotonous, manual work and free up valuable time and resources.Tines is an integrator across your entire stack - if it offers an API, Tines connects with it....

  • Marketing Programs Specialist

    2 days ago

    Boston, MA, United States Tines Full time

    Startup equity & extended exercise window Matching retirement plans Home office setup 25 days annual leave Generous parental leave programs Flexibility in how and where you work Phone and home Internet allowance Founded in 2018 in Dublin, Tines is a smart, secure workflow platform designed to automate any manual task, regardless of complexity. By...

  • Vice President, Marketing Demand Generation

    1 day ago

    Franklin, TN, United States OMNIA Partners Full time

    OMNIA Partners has become the largest and most experienced purchasing organization for public and private sector markets by delivering unparalleled scale and solutions. Through further organic growth and strategic acquisitions, OMNIA Partners will continue to drive economies of scale to execute more contracts, in more verticals, with transparent,...

  • Senior Demand Generation Manager

    1 day ago

    San Francisco, CA, United States Checkr Full time

    About CheckrCheckr builds people infrastructure for the future of work. We've designed a faster—and fairer—way to screen job seekers. Established in 2014, Checkr puts modern technology powered by machine learning in the hands of hiring teams, helping to hire great new people with an experience that’s fast, smooth, and safe. Checkr has over 100,000...

  • Senior Marketing Manager

    1 month ago

    Boston, MA, United States TechYard Recruitment Full time

    Ready to help redefine the Content Managment space? We’re looking for a Senior Marketing Manager to lead the North American marketing division and drive brand growth across the region. You’ll take on a hands-on, strategic role, working closely with sales and cross-functional teams to create a powerful marketing pipeline, increase brand awareness, and...

  • Senior Marketing Manager

    4 weeks ago

    Boston, MA, United States TechYard Recruitment Full time

    Ready to help redefine the Content Managment space? We’re looking for a Senior Marketing Manager to lead the North American marketing division and drive brand growth across the region. You’ll take on a hands-on, strategic role, working closely with sales and cross-functional teams to create a powerful marketing pipeline, increase brand awareness, and...

  • Demand Generation Manager

    1 day ago

    San Diego, CA, United States DroneDeploy Full time

    About DroneDeploy Build with certainty, operate with confidence. That’s why thousands of construction, oil and gas, and renewable energy companies use DroneDeploy on a daily basis. We help them automate reality capture using drones, robots, and 360 cameras – combining this data in one platform for AI-powered analysis. From aerial and ground views of...

  • Global Event Demand Generation Manager

    1 day ago

    Seattle, WA, United States Amazon Full time

    Global Event Demand Generation Manager, Global Campaigns, Summit Demand Generation Job ID: 2769806 | Amazon Web Services, Inc. The Event Demand Generation Manager drives demand generation for Summits globally, working in collaboration with central and Geo field events teams across the globe. This role will own driving event demand generation at scale,...