Vice President, Marketing Demand Generation

21 hours ago


Franklin TN United States OMNIA Partners Full time

OMNIA Partners has become the largest and most experienced purchasing organization for public and private sector markets by delivering unparalleled scale and solutions. Through further organic growth and strategic acquisitions, OMNIA Partners will continue to drive economies of scale to execute more contracts, in more verticals, with transparent, value-driven pricing for our membership of companies. Our success and growth have been unparalleled in this space.

At the core of our success is a high energy, talented staff with diverse skills and a unified focus on delivering value and an emphasis on creativity, strategic thinking, and execution.

Vice President of Demand Generation Reports to: Group Vice President of Revenue Marketing

Job Overview:
This role is responsible for building a team that designs, executes and analyzes results for multi-channel demand generation campaigns across OMNIA Partners. As a key leader within the Revenue Marketing team, the VP of Demand Generation will work with sales and marketing peers to translate company growth strategy into long- and short-term campaigns that drive inbound leads and sales pipeline. The VP will directly manage a team of marketers that ensure seamless coordination and on-time delivery of marketing campaigns. The ideal candidate will have a range of experience in B2B marketing functions, with proven expertise in content marketing, event activation, email marketing and SEO.Key Duties & Responsibilities:
  • Revenue Growth: Design and execute targeted campaigns that drive new customer acquisition as well as revenue growth (cross-sell) within our existing customer base.
  • Content Marketing: Build and own a comprehensive content marketing strategy for the company that builds our reputation as a thought-leader and trusted partner to CFOs and Procurement teams. Produce and distribute content across multiple channels in support of the strategy.
  • Account Based Campaigns: Execute on multi-channel ABM campaigns to target and acquire key high-value customers in target verticals.
  • Know the Customer: Engage regularly with customers to understand their wants, needs and expectations. Use those insights to build relevant and engaging marketing content.
  • Agency Management: Own and manage our relationship with multiple outside service providers including content producers and design firms to support demand gen campaigns.
  • ROI Analysis: Track campaign results to continually improve marketing and sales investments. Provide regular reports and improvement plans to the Executive Leadership Team.
Training/Skills/Experience:
  • 10+ years in marketing, ideally in a range of disciplines including content marketing, media production, email marketing, public relations and related functions.
  • Analytical and math-oriented marketer with an investor mindset – proven ability to make marketing decisions based on data and ROI analysis.
  • Proven management skills and the ability to delegate work, orchestrate work across multiple people and teams and develop talent.
  • Deep experience working in CRM and Marketing Automation platforms to execute campaigns (Salesforce Sales Cloud and Marketing Cloud experience a plus).
  • Experience working directly with sales and operations teams to execute marketing campaigns.
  • Ability to craft powerful content and ensure consistency of message across all channels.
  • Demonstrated ability to discuss and present on marketing campaign performance with C-Suite audiences.
Education Requirements:
  • Bachelor’s Degree in Marketing, Communications, Business or related field.
  • This role will be based at our Franklin, TN office. Candidates must be willing to relocate to the Nashville area.

OMNIA Partners provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

#J-18808-Ljbffr

  • Coffeyville, KS, United States - Full time

    About Delinea :Delinea is a pioneer in securing identities through centralized authorization, making organizations more secure by seamlessly governing their interactions across the modern enterprise. Delinea allows organizations to apply context and intelligence throughout the identity lifecycle across cloud and traditional infrastructure, data, and SaaS...


  • , CA, United States Pailin Group Psc Full time

    Sunnyvale, CA Hybrid The Vice President, Demand Generation Marketing is a highly collaborative, business-savvy professional who has solid experience in creating and leading demand and growth marketing strategy and overseeing its execution globally. This role is responsible for developing and executing strategies that generate an increasing flow of qualified...


  • Denver, CO, United States Leap Brands Full time

    Position Overview: The Vice President of Demand Generation will be responsible for developing and executing a comprehensive marketing strategy aimed at driving demand and generating high-quality leads for our automotive repair services. This individual will lead a team of marketing professionals and collaborate closely with sales, operations, and technology...


  • New York, NY, United States SAY Group Full time

    We are working with a client who is seeking a dynamic and experienced Vice President of Marketing with a strong background in digital marketing, SEO, and demand generation. This leader will be instrumental in developing and executing a strategic marketing plan that aligns with aggressive growth objectives and enhances the company's brand presence in the...


  • Franklin, United States Horizon Hospitality Associates Inc Full time

    Regional Vice President Sales and Marketing Responsibilities The Vice President of Sales & Marketing is responsible for driving top line sales, managing brand awareness, developing strategic promotional plans, and preparing marketing campaigns to attract business. This position will guide and assist the property sales teams, review sales budgets, research...


  • Kearney, NE, United States Buckle Full time

    Summary Buckle is a specialty fashion retailer with approximately 8,000 Teammates located in over 440 stores in 42 states as well as the Corporate Office located in Kearney, Nebraska. Our mission is to create the most enjoyable shopping experience possible for our guests. We are seeking a results-oriented Vice President of Marketing to lead our marketing...


  • , CA, United States Pailin Group Psc Full time

    Our premier health care client has an immediate opening in their Valencia, CA corporate office for a Vice President of Marketing. The Vice President of Marketing will be responsible for all corporate marketing and product management activities, the analysis of existing marketing strategies, the design and implementation of new marketing strategies, building...


  • Draper, UT, United States Ortho Development Corporation Full time

    Vice President of Marketing Ortho Development Corporation is motivated to help people do what they love by restoring mobility. We are passionate about designing and manufacturing the best, clinically proven, high-performance orthopedic devices in the world. Our product focus is total hip and knee replacement, along with trauma fracture repair, and spine...


  • Detroit, MI, United States Mosaec Full time

    Detroit, Michigan, m/Oppenheim Executive Search is assisting the Detroit Symphony Orchestra (DSO) in the search for a Vice President of Marketing. The Vice President of Marketing must be a dynamic, results-driven, and creative marketing strategist who can engage and excite the Detroit community as the lead ambassador for an orchestra whose programs and...


  • California, MO, United States Menlo Ventures Full time

    We Are At RelationalAI, we are enabling the future of data-centric systems that learn, reason, and predict, built on our cloud-native relational knowledge graph management system. We are bringing together a global team of exceptional people who inspire and respect one another to achieve our mission. We are intellectually curious, with problem-solving...


  • Irving, TX, United States UWorld, LLC Full time

    Join Us as Our Vice President of Marketing: Where Innovation Meets Strategy Are you ready to helm the ship of marketing innovation? We’re on the lookout for a dynamic Vice President of Marketing who will be the strategic powerhouse behind our company's growth. Reporting directly to the Chief Operating Officer, you’ll be at the forefront of driving...


  • Ohio Township, PA, United States Mosaec Full time

    Erie, Pennsylvania, Gannon University Vice President of Marketing and Enrollment Gannon is a Catholic, Diocesan university dedicated to excellence in teaching, scholarship, and service. Our faculty and staff prepare students to be global citizens through programs grounded in the liberal arts and sciences and professional specializations. Inspired by the...


  • Dallas, TX, United States EPM Scientific - Phaidon International Full time

    Vice President Marketing - Dermatology EPM Scientific is leading the search for a Vice President of Marketing at a rapidly growing pharmaceutical company based in Boston. This role will be critical in defining the Rx brand strategy, building the marketing team, and ensuring a successful launch in this hyper-competitive market. Responsibilities: ...


  • California, MO, United States Tbwa ChiatDay Inc Full time

    At RelationalAI, we are enabling the future of data-centric systems that learn, reason, and predict, built on our cloud-native relational knowledge graph management system. We are bringing together a global team of exceptional people who inspire and respect one another to achieve our mission. We are intellectually curious, with problem-solving mindsets and a...


  • Macon, GA, United States Goodwill Industries of Middle Georgia, Inc. Full time

    Vice President of Marketing and Development Full-time Goodwill Industries has embraced the philosophy of helping people with achieving “abundant living” since its founding in 1902 by the Rev. Edgar J. Helms, a Methodist minister. Today, Goodwill Industries is a $6 billion plus federation of 170 autonomous members world-wide. The incoming Vice President...


  • Carol Stream, IL, United States R.S. Hughes Company, Inc. Full time

    Imagine a company that recognizes excellence in not only the products it sells, but also in its employees. R.S. Hughes Company, Inc. is that company. We hold ourselves to the highest standards of quality and professionalism — and we treat our employees like the valuable assets they are. Founded in 1954, R.S. Hughes Co., Inc. is a dynamic, North American...


  • Macon, GA, United States Goodwill Industries of Middle GA and the CSRA Full time

    Company Description Goodwill Industries has embraced the philosophy of helping people with achieving “abundant living” since its founding in 1902 by the Rev. Edgar J. Helms, a Methodist minister. Today, Goodwill Industries is a $6 billion plus federation of 170 autonomous members world-wide. In 1996, Goodwill Industries of Middle Georgia, Inc. expanded...

  • Vice President

    2 months ago


    Philadelphia, PA, United States Carpenter Technology Full time

    Carpenter Technology Corporation is a leading producer and distributor of premium specialty alloys, including titanium alloys, nickel and cobalt based superalloys, stainless steels, alloy steels and tool steels. Carpenter Technology's high-performance materials and advanced process solutions are an integral part of critical applications used within the...


  • , MD, United States Learning Without Tears Full time

    About Learning Without Tears (LWT) At Learning Without Tears, we're more than just a company—we're a passionate, family-owned community on a mission to revolutionize education. We believe that learning should be engaging and joyful, which is why we create innovative, fun products and digital resources that empower educators and inspire children. Every...


  • , TN, United States Valid8 Financial, Inc. Full time

    General Purpose: The individual holding this position is required to support and demonstrate their commitment to the Longevity Health Statement of Purpose, which is: To improve the health and quality of life of nursing home residents by caring for their unique medical, social and emotional needs. Longevity offers an integrated health plan care management...